About LIA
The Global Benchmark for Chinese Creativity
LIA Chinese Creativity is the only global Award Show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.
With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.
What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings. So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format. No English-translated ads allowed.
For information on LIA Global, visit http://www.liaawards.com.