Enter LIA

Award Categories

Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative. Or it’s a TVC or video that runs on social media that has been extended to run longer than :30, :60, or :90.

However, regardless of the format, a consumer would not be expected to buy a ticket to, curl up in bed to read or Netflix and chill to a piece of Branded Content.

Single Sub-Categories (One Execution Only)

Audio Music, Radio, Audio Podcast or Sound
Augmented Reality: Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or manipulated camera feed) in either a practical, useful or creative fashion. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Best Use of Real Time Advertising: Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Brand IP: Includes Logos, Taglines, Copyrights, Design marks, etc. It is the legal rights that protect a companys' brand assets.
Creative Use of Data: Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real Time Data and Data Visualization.
Creativity on a Budget: Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Documentary Long Form: Any piece of content over 40 minutes.
Documentary Short Film: Any piece of content under 40 minutes.
Experiential and Events: Includes conferences or conventions to promote a brand or product.
Gaming: Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Music Videos: A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a brand or product.
Reality/Unscripted/Alternative Programming
Scripted Feature Film: Any piece of content over 40 minutes.
Scripted Short Film: Any piece of content under 40 minutes.
Sponsored Commercial: An ad aired during a program that showcases a brand and features the story line and/or cast members from that program.
Use of Social Media: How the brand integrates with social media platforms
Video Podcast Video content created specifically for a brand or product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Zeitgeist: Creativity in the spirit, mood, culture or sub-culture of a particular time.
Virtual Reality: Digital experiences that use a screen device to replace a person's vision and provide an immersive or interactive experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.

Series Sub-Categories (Multiple Executions)

Multi-Channel Storytelling: Telling a story and adding depth by leveraging multiple forms of media, such as film, experiential, digital, social, games and print. This sub-category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.

Online Series: More than one episode that lives only online.

Reality/Unscripted/Alternative Programming Series

Entry Requirements:

Media types accepted: MOV, MP4, MP3

Length Requirements

Any piece of work that is 5 minutes or less must be entered in its original form.
Any piece of work that exceeds 5 minutes must be entered as a Case Study.
For long form entries, it is recommended that you provide a URL to the original work. This will only be used if the jury requests to view the work in its entirety.

Eligibility:

Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025

Entry Requirements:

Any work created solely for the purpose of entering this competition is not eligible.
In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.

When Entering a Case Study:

Case studies must clearly show the work, demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
Do not list company names or individual creative credits.
LIA will not allow media to be changed once judging commences.
It is mandatory that the Case Studies use Royalty-Free music.

MOV/MP4 Specs

Slates, clocks or bars must NOT appear on the video.
Entries that contain the entrant name or branding of entering company will not be accepted.

Resolution requirements

Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080

Frame Rate

Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

H264 or Mpeg4, Best Quality

Data Rate

Minimum 5,000kbps
Maximum 10,000kbps

Sound

AAC
48KHz

File size

1 GB maximum

MP3 Specs

Minimum of 64kbps (mono)
Maximum of 196kbps
File type: MP3 (stereo) with a compression ratio of 22:1
File size: 3 MB maximum

URL Specs

You may provide a URL that will direct the Jury to the work in its entirety. The jury will only view the URL if they choose to see the complete work after viewing the Case Study.
You must submit all required user names and/or passwords. This is for judging use only and will not be shared in any public forum.
All Judging URLs must be live from the date of entry through LIA's final day of judging: 3rd October 2025.
If the link is invalid or the credentials are incorrect, the work will be disqualified from the review and the registration fee will not be refunded.

Creative Strategy

Creative Strategy recognizes the digging, investigation, creative problem solving and discovery that leads into and inspires the creative idea. Strategy drives the discovery process, searching for fresh insight and creative instigation. Strategy works through all forms of data and hypotheses drawing from culture, category, human, brand and contextual fodder to unlock the creative opportunity.

This award recognizes that having a strong understanding of the culture, category, consumer and brand can lead to a creative idea that can lead to significant impact.

Entries will need to show how an understanding and distillation of these wider factors led to and contributed to, the creative idea and the significant impact the idea had.

Judging will be based on the following criteria: strategy, insight, the creative idea and the overall impact and results.

Client Sector Sub-Categories

Automotive
Creative strategy for Traditional Vehicles, EVs, Self-Driving Vehicles and Automotive Accessories.

Beauty & Well-being
Creative strategy for Beauty, Wellbeing Products, Services and Experiences.

CPG/FMCG
Creative strategy for anything consumable.

Fashion, Lifestyle & Entertainment
Creative strategy for anything in Fashion, Fashion Houses, Designers, etc. to Lifestyle to Entertainment, Experiences and Entities.

Finance
Creative strategy for Financial Institutions and Entities, Products and Services.

Health Care and Pharmaceuticals
Creative strategy for Health & Wellness efforts. Includes DTC (Direct-to-Consumer); HCP (Healthcare-to-Practitioner) & PSP (Patient Support).

Retail
Creative strategy for any Retail experience both online and offline commerce.

Tech
Creative strategy for AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming.

Travel
Creative strategy for anything travel-related such as Hotels, Airlines and Booking Entities.

All Other
Creative strategy that does not neatly fit into any typical sector, but is in service of driving creativity for a product, service, experience or brand.

Creative Marketing Impact Sub-Categories

Branded Content
Has no obligation to entertain, nor does it have an obligation to sell a product or service.

Branded Entertainment
This is advertising simply disguised as entertainment.

Breaking Sector Convention
Demonstrates thinking that allows a brand to have success by breaking out of, or completely redefining the conventions of a specific sector.

Experiential
Creative strategy that focuses on the positive brand perception created by the quality of the experience.

Long-term Creative Strategy/Effectiveness
Should showcase the tangible outcomes and on-going success of a creative strategy, demonstrating its ability to achieve meaningful results and make a positive impact. (Note: As this sub-category is based on long-term results, some aspect of the work must have been released prior to 2024.)

Partnership & Collaboration
Joint efforts between brands, individuals, influencers or organizations leading to creative and disruptive strategies.

Real-Time Marketing
Demonstrates thinking that allows a brand to creatively express itself in real time.

Use of Media
Creative strategy that results in excellent use of broadcast media.

Use of Social Media
Creative strategy that results in excellent use of social channels.

Strategy & Insight Sub-Categories

Consumer Insight
Demonstrates a compelling and interesting consumer insight.

Contextual Insight
Demonstrates a unique and impactful way to springboard off a media or contextually relevant insight.

Creative Use of Data
Creative strategy powered by data.

Cultural Insight
Demonstrates a unique cultural perspective or insight that unlocks an original and impactful creative opportunity.

Customer Targeting
Demonstrates a unique and impactful way to target a particular cohort.

Original Thinking
Demonstrates the thinking that led to the idea that is new and original.

Zeitgeist
Creative strategy that impacts, shapes and contributes to the idea shaping popular culture.

Requirements

Media types accepted

MOV、MP4、JPEG

Judging Requirement

Case Study Required for Judging.

Eligibility

Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025

Entry Requirements:

Any work created solely for the purpose of entering this competition is not eligible.
In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.

When Entering a Case Study:

Case studies must clearly show the work, demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
Do not list company names or individual creative credits.
LIA will not allow media to be changed once judging commences.
It is mandatory that the Case Studies use Royalty-Free music.

MOV/MP4 Specs

Slates, clocks or bars must NOT appear on the video. Entries that contain the entrant name or branding of entering company will not be accepted.
Entries that contain the entrant name or branding of entering company will not be accepted.

Resolution Requirements

Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080

Frame Rate

Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

H264 or Mpeg4, Best Quality

Data Rate

Minimum 5,000kbps
Maximum 10,000kbps

Sound Specs

AAC
48KHz

File Size LImit

1 GB maximum

JPEG Specs

Resolution: 300 dpi
Color Mode: RGB
File size: 6 MB maximum
Portrait Images
Approx. 2400 x 3000 pixels
Equivalent to 203mm x 254mm or 8in x 10in
Landscape Images
Approx. 3000 x 2400 pixels
Equivalent to 254mm x 203mm or 10in x 8in

Creative Use of Data

Recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.

Sub-Categories

Data Collection and Research
Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.

Data Integration
The integration of multiple data streams that provide insights from planning through to brand strategy and the creative campaign.

Data-Led Creativity
The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.

Data-Led Targeting
The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.

Data Visualization
Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.

Real-Time Data
Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.

Social-Powered Data
Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.

Requirements

Media types accepted: MOV, MP4, JPEG
Case Study Required for Judging.

Eligibility

Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025

Entry Requirements:

Any work created solely for the purpose of entering this competition is not eligible.
In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.

When Entering a Case Study:

Case studies must clearly show the work, demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
Do not list company names or individual creative credits.
LIA will not allow media to be changed once judging commences.
It is mandatory that the Case Studies use Royalty-Free music.

MOV/MP4 Specs

Slates, clocks or bars must NOT appear on the video.
Entries that contain the entrant name or branding of entering company will not be accepted.
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum

JPEG Specs

Resolution: 300 dpi
Color Mode: RGB
File size: 6 MB maximum
Portrait Images: Approx. 2400 x 3000 pixels Equivalent to 203mm x 254mm or 8in x 10in
Landscape Images: Approx. 3000 x 2400 pixels Equivalent to 254mm x 203mm or 10in x 8in

Design

Design recognizes excellence in visual identity and production values and execution of craft. This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.

Single Sub-Categories (One Execution Only)

Best Global Market
Work that uses specific culture and behavior insights that was released on a global scale

Best Local Market
Work that uses specific culture and behavior insights geared to one specific market place or municipality

Best Regional/National Market
Work that uses specific culture and behavior insights geared to a specific Region or Country

Brand/Corporate ID
Includes Business Cards, Invitations, Calendars and Stationery

Branded Content
The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods

Brochures/Catalogues
Includes Annual Reports

Challenger Brand
Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.

Client Promotion
Promotes the Client only

Creative Use of Data
Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data

Creativity on a Budget
Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.

Data Visualization
Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.

Direct Marketing – B2B
Communications aimed at receiving a direct response from other professionals. This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.

Direct Marketing – Consumer
Communications aimed at receiving a direct response from day to day consumers. This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.

Displays & Installations
Can be Permanent or Temporary designs that are executed in public places while communicating a brand and/or enhancing a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.

Editorial Design
Specializes in the design layout and type of any publication, such as, books, newspapers, pamphlets, magazines, etc.

Experiential Design
Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.

Gaming
Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.

Innovative Use of Design
Must be entered as a Video Case Study

Interactive Installations
The use of digital technology to create or enhance interactive or immersive artistic experiences.

Limited/Special Editions
Available in limited quantities, sometimes numbered. Generally in the marketplace for a limited time.

Logos
Logo design for brand or business.

Naming
The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.

Not-for-profit
Organizations such as camps, schools, that's primary focus is to serve the public.

Point-of-sale
Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.

Posters
Brand related poster design.

Product Design
The process of ideating, designing and creating products that meet the needs and requirements of consumers. They must be functional and solve a problem.

Prototype
A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace

Rebrand
An evolved design that has reinvented or moved forward a brand to meet changing customer needs. Provide previous brand identity for reference.

Retail Space
Design for retail spaces including Pop-up Stores and Shop Windows

Self-Promotion
Promotes the Entrant only

Signage
Design of signage systems for brands or public spaces.

Spatial Design
Includes Public Spaces, Bus Stops, Airports, Parks and Office Space

Sustainable Design & SDG
Design that takes special consideration of the product as it relates to the impact on the environment, community or society

Zeitgeist
Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Brochures/Catalogues Campaign
Covers a series of works such as brochures and product catalogs.

Direct Marketing – B2B Campaign
Promotional Pieces

Direct Marketing – Consumer Campaign
Promotional Pieces

Poster Campaign
A series of ideas covering multiple poster works.

Craft Sub-Categories (One Execution Only)

Art Direction
The overall artistic aspects of the work including all images, logos and taglines.

Copywriting
Use of the copy in the overall execution. Must include all images, logos and taglines.

Illustration
Use of illustrations in the overall execution. Must include all logos and taglines.

Motion Graphics - Animation
Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.

Photography
Use of photographic images in the overall execution. Must include all logos and taglines

Typography
Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design
Use of color, images, type and overall layout to create visuals that will appeal to the consumer.

Craft Campaign Sub-Categories (Multiple Executions)

Art Direction Campaign
The overall artistic aspects of the work including all images, logos and taglines.

Copywriting Campaign
Use of the copy in the overall execution. Must include all images, logos and taglines.

Illustration Campaign
Use of illustrations in the overall execution. Must include all logos and taglines.

Photography Campaign
Use of photographic images in the overall execution. Must include all logos and taglines

Typography Campaign
Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design Campaign
Use of color, images, type and overall layout to create visuals that will appeal to the consumer.

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO (One Execution Only)
No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Public Service/Charity/NGO Campaign (Multiple Executions)
No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Requirements

Media types accepted

MOV、MP4、JPEG

Campaign Entries

Each title requires a separate upload. Do not upload the same piece of media more than once per entry. Any duplicate media will be deleted.
Do not upload the same piece of media more than once per entry. Any duplicate media will be deleted.

Eligibility

Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025

Entry Requirements:

Any work created solely for the purpose of entering this competition is not eligible.
In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.

When Entering a Case Study:

Case studies must clearly show the work, demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
Do not list company names or individual creative credits.
LIA will not allow media to be changed once judging commences.
It is mandatory that the Case Studies use Royalty-Free music.

MOV/MP4 Specs

Slates, clocks or bars must NOT appear on the video. Entries that contain the entrant name or branding of entering company will not be accepted.
Entries that contain the entrant name or branding of entering company will not be accepted.
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate
Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec
H264 or Mpeg4, Best Quality
Data Rate
Minimum 5,000kbps
Maximum 10,000kbps
Sound Specs
AAC
48KHz
File Size LImit
1 GB maximum

JPEG Specs

Resolution: 300 dpi
Color Mode: RGB
File size: 6 MB maximum
Portrait ImagesApprox. 2400 x 3000 pixelsEquivalent to 203mm x 254mm or 8in x 10in
Landscape ImagesApprox. 3000 x 2400 pixelsEquivalent to 254mm x 203mm or 10in x 8in

Digital

Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites

Sub-Categories

Apps

Augmented Reality
The integration of digital information with the real world environment in real time

Automotive
Includes Automotive Accessories, EVs and all Mobility Sectors

B2B
Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.

Banking & Finance
Includes Insurance and Online Brokerage Companies

Banners
Any digital advertising based on banner display.

Beauty & Well-being
Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.

Best Use of Real Time Advertising
Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.

Beverages
Includes Alcoholic, Non-Alcoholic and Dairy Beverages

Branded Content
has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.

Branded Entertainment
Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.

Challenger Brand
Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.

Corporate Purpose/Social Responsibility
Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.

Creative Use of Data
This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization

Creativity in Commerce
Recognizing creativity that inspires preference, transaction, payment and purchase

Education
Includes Educational Institutions, Tutorials and Online Classes

Entertainment
Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries

Fashion & Accessories
Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags

Foods
Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)

Health & Pharma
Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.

Home Products
Includes Cleaning Products, Pet Products, Furniture and Appliances

Innovative Use of Digital
Innovative digital interactions and application cases.

Media
Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations

Microsites
独立创建的小型网站，通常用于特定品牌或营销活动。

Mobile Advertising
Targets customers through mobile devices

Personal/Gift Items
Includes Toys & Games

Retail
Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores

Self-Promotion
Promotes the Entrant Only

Social Media Platforms
Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram

Sports
Includes Sporting Events, Teams and Individual Players

Sustainability & SDG
Executions that feature communication highlighting the importance of any impact on the environment, community or society

Technology & Tech Equipment
Includes Mobile Phones, Tablets, Computers, Gaming Systems AR, VR and AI

Tone of Voice
The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.

Travel & Tourism
Includes Airlines, Hotels and Cruises

UI - User Interface & Navigation
The user's interactive journey

Use of Social Media
How the brand integrates with social media platforms

Utilities
Includes Gas, Electric and Telephone Companies

UX - User Experience
Designs focused on the behavioral or emotional response

Viral
Highly viral digital content.

Virtual Reality
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.

Weird Wonderful Work
Unconventional and highly creative digital work.

Zeitgeist
Creativity in the spirit, mood, culture or subculture of a particular time

Craft Sub-Categories

Animation/Motion Graphics
Includes Animation, Holograms and Motion Graphics

Art Direction
The overall artistic aspects of the work including all images, logos and taglines.

Copywriting
Use of the copy in the overall execution. Must include all images, logos and taglines.

Illustration
Use of illustration(s) in the overall execution. Must include all logos and taglines.

Image Design
Image Design Includes Artwork, Image Manipulation and Photography

Music & Sound Design
Includes Music, Brand Partnerships and Sonic Branding

Typography
Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design
Use of color, images, type and overall layout to create visuals that will appeal to the consumer.

Requirements

Media types accepted

URL, MOV, MP4, JPEG
There is no need to upload an MOV or MP4 directly into the entry system if the URL provided hosts the same content.
If you are only submitting a URL for judging, then we also require that you upload 2 JPEGs that best represent your work.

Eligibility

Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025

Entry Requirements:

Any work created solely for the purpose of entering this competition is not eligible.
In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.

URL Submission Requirements

All URLs must be live from the date of entry through 31st December 2025.
The URL can bring the user to a landing page that hosts all elements that you wish the jury to view. The landing page can include the concept, translation and/or explanation along with the work to be judged.
You must submit all required user names and/or passwords. This is for judging use only and will not be shared in any public forum.
Entries that are unable to be viewed, due to an incorrect URL, user name or password, will be disqualified and will not be judged. Entry Fees for disqualified entries will not be refunded.

When Entering a Case Study:

Case studies must clearly show the work, demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
Do not list company names or individual creative credits.
LIA will not allow media to be changed once judging commences.
It is mandatory that the Case Studies use Royalty-Free music.

MOV/MP4 Specs

Slates, clocks or bars must NOT appear on the video. Entries that contain the entrant name or branding of entering company will not be accepted.
Entries that contain the entrant name or branding of entering company will not be accepted.
Resolution Requirements
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate
Frame Rate: Original Frame Rate
23.98、24、25、29.97、50、59.94、60
Codec
H264 or Mpeg4, Best Quality
Data Rate
Minimum 5,000kbps
Maximum 10,000kbps
Sound Specs
AAC
48KHz
File Size LImit
1 GB maximum
JPEG Specs
Resolution: 300 dpi
Color Mode: RGB
File size: 6 MB maximum
Portrait Images
Approx. 2400 x 3000 pixels Equivalent to 203mm x 254mm or 8in x 10in
Equivalent to 203mm x 254mm or 8in x 10in
Landscape Images
Approx. 3000 x 2400 pixels Equivalent to 254mm x 203mm or 10in x 8in
约 254mm x 203mm 或 10英寸 x 8

Online Film

A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.

Single Sub-Categories (One Execution Only)

Automotive
Includes Automotive Accessories, EVs and all Mobility Sectors

B2B
Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.

Banking & Finance
Includes Insurance and Online Brokerage Companies

Beauty & Well-being
Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.

Beverages – Alcoholic

Beverages – Non-Alcoholic

Branded Content
has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.

Copywriting
Use of the copy in the overall execution.

Creative Use of Data
Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.

Creativity in Commerce
Recognizing creativity that inspires preference, transaction, payment and purchase

Education
Includes Educational Institutions, Tutorials and Online Classes

Entertainment
Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries

Fashion & Accessories
Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags

Foods
Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)

Health & Pharma
Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.

Home Products
Includes Cleaning Products, Pet Products, Furniture and Appliances

Humor
Using comedy to create a story that engages the consumer.

Innovative Use of Online Film
Must be entered as a Case Study

Media
Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations

Personal/Gift Items
Includes Toys & Games

Political
Includes Candidates, Elections and Political Advocacy Issues

Retail
Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores

Social Media Platforms
Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram

Sports
Includes Sporting Events, Teams and Individual Players

Sustainability & SDG
Executions that feature communication highlighting the importance of any impact on the environment, community or society.

Tagline/Endline
Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.

Technology & Tech Equipment
Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI

Travel & Tourism
Includes Airlines, Hotels and Cruises

Use of Social Media
How the brand integrates with social media platforms

Utilities
Includes Gas, Electric and Telephone Companies

Zeitgeist
Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Automotive Campaign
Includes Automotive Accessories, EVs and all Mobility Sectors

B2B Campaign
Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.

Banking & Finance Campaign
Includes Insurance and Online Brokerage Companies

Beauty & Well-being Campaign
Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.

Beverages - Alcoholic Campaign

Beverages - Non-Alcoholic Campaign

Branded Content Campaign
品牌内容没有娱乐的义务，也没有销售产品或服务的责任。虽然并非总是如此，但品牌内容通常具有较强的信息传递性。

Branded Entertainment Campaign
包装成娱乐内容的广告。品牌娱乐不仅要销售产品或服务，还必须在竞争中脱颖而出，吸引观众注意力，并能与电影公司、电视网络、流媒体平台、唱片公司、游戏工作室、活动策划公司、社交媒体平台、图书出版商或博物馆提供的最佳内容相媲美。

文案创意广告系列
Use of the copy in the overall execution.

Corporate Purpose/Social Responsibility Campaign
Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.

Creative Use of Data Campaign
Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization

Creativity in Commerce Campaign
Recognizing creativity that inspires preference, transaction, payment and purchase

Creativity on a Budget Campaign
Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.

Education Campaign
Includes Educational Institutions, Tutorials and Online Classes

Entertainment Campaign
Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries

Fashion & Accessories Campaign
Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags

Foods Campaign
Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)

Gaming Campaign
Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.

Health & Pharma Campaign
Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.

Home Products Campaign
Includes Cleaning Products, Pet Products, Furniture and Appliances

Humor Campaign
Using comedy to create a story that engages the consumer.

Media Campaign
Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations

Personal/Gift Items Campaign
Includes Toys & Games

Political Campaign
Includes Candidates, Elections and Political Advocacy Issues

Retail Campaign
Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores

Social Media Platforms Campaign
25. Social Media Platforms: Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram 

Sports Campaign
Includes Sporting Events, Teams and Individual Players

Sustainability & SDG Campaign
Executions that feature communication highlighting the importance of any impact on the environment, community or society.

Tagline/Endline Campaign
Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.

Technology & Tech Equipment Campaign
Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI

Travel & Tourism Campaign
Includes Airlines, Hotels and Cruises

社交媒体运用广告系列
展示品牌如何与社交媒体平台进行整合。

Utilities Campaign
Includes Gas, Electric and Telephone Companies

Zeitgeist Campaign
Creativity in the spirit, mood, culture or subculture of a particular time

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO (One Execution Only)
No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Public Service/Charity/NGO Campaign (Multiple Executions)
No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Entry Requirements:

Media types accepted: MOV, MP4, JPEG

MOV、MP4
在线影片创新应用（Innovative Use of Online Film) 此子类别必须提交案例研究（Case Study）。

Campaign Entries

Each entry title needs to be uploaded separately.
Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025
Entries that are not broadcast or aired in English will only be accepted if they are dubbed or subtitled in English.

Eligibility

Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025
作品的发布时间必须介于 2024年7月1日至2025年8月31日之间。

Entry Requirements:

Any work created solely for the purpose of entering this competition is not eligible.
In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.

MOV/MP4 Specs

Slates, clocks or bars must NOT appear on the video. Entries that contain the entrant name or branding of entering company will not be accepted.
Entries that contain the entrant name or branding of entering company will not be accepted.
Resolution Requirements
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate
Frame Rate: Original Frame Rate
23.98、24、25、29.97、50、59.94、60
Codec
H264 or Mpeg4, Best Quality
Data Rate
Minimum 5,000kbps
Maximum 10,000kbps
Sound Specs
AAC
48KHz
File Size LImit
1 GB maximum

在线影片创新应用（Innovative Use of Online Film）案例研究要求

Case studies must clearly show the work, demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
Do not list company names or individual creative credits.
LIA will not allow media to be changed once judging commences.
案例研究的背景音乐必须使用无版权费用（Royalty-Free）

Outdoor

Must be large format. Placement must be outdoors. Includes Static and Interactive/Digital Billboards.

Single Sub-Categories (One Execution Only)

Categories