Award Categories

Category Definition:

The brand's work is accomplished through experiential design, live activation and immersive consumer interaction, utilizing spaces that are highly relevant to the brand.

Client Sector

Automotive & Mobility
Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.

B2B
Recognizes work that demonstrates creative excellence in the advertising and promotion of products and services for corporate clients.

Beauty & Well-being
Includes cosmetics, personal care products, beauty programs and services, and first aid products.

Branded Entertainment & Content
Narrative expression of a brand, product or service through entertainment formats.
The category goes far beyond traditional marketing into a level of real interaction and engagement that is indistinguishable from pure entertainment content.

Education
Includes Educational Institutions, Tutorials and Online Classes

Entertainment:
Includes streaming platforms, live events, museums & galleries, festivals, TV, radio, theater, film & music.

Fashion & Lifestyle
Includes designers, fashion labels, clothing, jewelry, shoes and handbags.

Financial
Includes financial institutions and related entities, and financial products and services.

Food & Beverage
Includes single food items, sweets and snacks, cooking-related content and various beverages.
Does not include retail chain or fast food chain brands.

Gaming Technology
Entries should demonstrate how games, interactive entertainment or game-driven technologies can be utilized to create immersive, real-world brand experiences.
The work should clearly demonstrate how game mechanics, platforms, or technology can be used to engage and involve audiences in a fun and interactive way in a physical environment.

Health & Pharma
Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Includes animal health related content.

Retail
Covering both online and offline business forms.
Includes fast food restaurants, gyms, brick and mortar stores and online stores.

Sports
Includes sporting events, sports teams and individual athletes.

Sustainability & CSRs
Must have brand relevance.
Entries should demonstrate the realization of mission-conscious expression through creativity, highlighting the brand's stance and actions on ethical, social or environmental issues.

Tech
This includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related technologies.

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms.

Zeitgeist
Creative works that capture the mood of a particular era, or have an impact on the formation of popular culture, or embody the spirit of a particular period.

Specialisms

AI-Driven Experiences
Recognize work where AI continues to be a core component of the creative even after the work has gone live.
Audience experiences are generated, personalized, or continuously updated over time through AI, such as generative audio, personalized content, or adaptive experiences.

Best Use of Humor
Recognizes work that uses humor as a powerful creative tool to engage audiences, break environmental inertia, and create memorable real-world moments.
The work needs to show how comedic elements can intensify the experience and drive a deeper emotional connection.

Branding & Sponsorship
Recognize outstanding environmental and site activation ideas that bring brand sponsorships to life in a powerful, unexpected and immersive way.
This includes environmental installations, interactive experiences, in-venue activations, offline fan interactions, or any physical expression used to amplify the sponsorship asset.

Challenger Brand
Recognize bold, disruptive and high-impact experiential, activation and environmental creative work created by the Challenger brand.
Rather than being category leaders, challenger brands are attempting to rewrite the rules, change consumer expectations, and make a statement on a scale beyond their own.

Created by AI
Recognize meaningful practical use of AI (not limited to the conceptual stage) in the creation or production of a work.
AI is part of the production process, but the final rendering can be in static form after release.

Creativity on a Budget
Recognizes high-impact work done with ingenuity and high execution despite limited resources.
The awards do not define work by the size of its budget, but rather center on imagination and clever execution.
Entrants must provide an overall budget, cost breakdown, and an explanation of why they qualify for the award.

Digital Installations
Recognizing work that transforms a physical space through digital installations and creates an immersive brand experience.
Entries should demonstrate how digital screens, projections, sensors, dynamic environments or interactive systems are used to interact with audiences.
This includes large-scale digital displays, projection mapping, responsive environments, interactive walls and floors, multi-sensory art, data visualization installations, or any technology-driven installation designed for public or event settings.

Emerging Technology
Recognizes entries that push the boundaries of innovation through the use of emerging technologies. Entries should demonstrate how emerging or evolving technologies can be utilized to create immersive experiences.
This includes AR / VR / MR, AI-driven interactions, spatial computing, holograms, robotics, advanced sensors, wearables, or any cutting-edge technology used to enhance on-site engagement.

Environmental transformation
Recognizes experiential and environmental space work that creates an immersive brand experience by radically altering the physical environment.
Entries need to demonstrate how public or commercial spaces, natural or man-made environments can be re-imagined through creative design to change perceptions and enable meaningful audience interaction.

In-store customer experience
Recognizes creativity that enhances the in-store shopping experience and transforms the retail space into a place of interaction, exploration and brand engagement.

Launch or Relaunch
Recognizes outstanding work that introduces a new brand, product, service or experience into the marketplace or re-energizes an established brand through a strategic launch or relaunch.
This includes new product launches, brand debuts, rebranding, repositioning, image refreshes and major market reintroductions.

Local brand
Recognizes creative work created exclusively for local or native brands with a core identity, audience and influence rooted in a specific local market or community.

Real-time activation
Recognize exceptional brand activation work that responds instantly in the moment.
Entries need to demonstrate how brands can capitalize on real-time opportunities to create instant impact for live participants and wider audiences.
Such activations can occur at sporting events, music festivals, conferences, cultural moments and public gatherings.

Retail Promotions
Creative work that promotes instant interaction, trial and discussion through the retail environment.
Entries need to demonstrate how brands can creatively transform in-store spaces, shopping paths or point-of-sale touchpoints to influence consumer behavior in the moment of purchase.
This includes in-store activation, shelf or display innovation, flash retail, product demonstrations, immersive displays, trial experiences, digital retail integration, or any promotional activity designed to activate shoppers.

Small Scale Ambient
Recognize clever and unexpected small environmental ideas that spark curiosity in surprising ways.
Formats may include small-scale installations, miniature drops, stickers, decals, floor decals, street objects, tactile elements, small-scale outdoor installations, or any work that takes up little space but transforms everyday spaces into creative moments.

Stunts
Bold, eye-catching and high-impact stunt-like ideas presented through environmental, experiential or live interventions.
Includes installations, flash mobs, public spectacles, guerrilla actions, live events, and physical stunts designed to provoke an immediate response and gain communications attention.

Use of Mobile and Devices
Recognizes creative work that enhances, extends and transforms real-world experiences through mobile technology, personal devices or connected tools.
Entries need to demonstrate the central role of mobile devices in engaging, interacting, and personalizing experiences, or the seamless integration between digital and physical spaces.
This includes forms of activation using smartphones, wearables, AR, QR codes, geolocation, mobile tools, near-field technology, customized apps, and social platforms.

Public Service / Charity / NGO (Non-Governmental Organization)
Not eligible for Grand LIA

Public Service / Charity / Non-Governmental Organizations
No brand associations. Entries must come from a non-governmental organization, non-profit, charitable organization, or government sector and drive cognitive enhancement, empathy building, behavioral change, or positive social impact through real-world experiences.
Entries should demonstrate how experiential creativity can visualize an issue, mobilize a community, or inspire meaningful action.

Technical Parameters

• Accepted media types - MOV, MP4, JPEG
• Upload up to 3 files

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
Creative Strategies recognizes strategic work that leads to and inspires the birth of creative concepts through deep digging, research, creative problem solving and exploratory discovery.
Strategy drives the discovery process, consistently looking for fresh insights and creative triggers.
The strategy runs through a variety of data and assumptions, drawing on multiple dimensions of culture, category, demographic, brand and context to unlock real creative opportunities.
This award recognizes: a deep understanding of culture, category, consumer and brand that can breed creative ideas with significant impact.

Entries need to demonstrate: how the understanding and refinement of the wider factors listed above has led to and driven the development of the creative concept, and the significant impact the idea has had.
Judging will be based on the following criteria:Strategy, insights, creative concepts, and overall impact and results.

Client Sector

Automotive
Creative strategies for conventional cars, electric vehicles (EVs), self-driving vehicles, automotive accessories and services, and related initiatives and products.

Beauty & Well-being
Creative strategy for products, services and experiences related to beauty, mind and body wellness.

CPG / FMCG
Creative strategies for all products that can be consumed.

Fashion, Lifestyle & Entertainment
For creative strategies ranging from fashion and fashion brands and designers, to lifestyle, entertainment content, experiences and related organizations.

Financial
Applies to financial institutions and related entities, as well as creative strategies for financial products and services.

Health & Pharma
Creative strategies for projects related to health and physical and mental well-being.
Includes DTC (Direct to Consumer), HCP (Healthcare Practitioner) and PSP (Patient Support Program).

Retail
Creative strategies for all retail experiences, both online and offline.

Tech
Creative strategies for Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related technologies.

Travel
Creative strategy for all travel-related content such as hotels, airlines and booking platforms.

All Other
Applies to creative strategies that do not fit neatly into the typical industry categorization above, but are designed to drive the creative expression of a product, service, experience or brand.

Creative Marketing Impact

Branded Entertainment & Content
Narrative expression of a brand, product or service through the form of entertainment goes far beyond traditional marketing into a level of real interaction and engagement that is indistinguishable from pure entertainment content.

Breaking Sector Convention
Demonstrate strategic thinking that helps brands succeed by breaking or redefining specific industry conventions.

Experiential
Creative strategies that focus on positive brand perceptions built through quality experiences.

Long-term Creative Strategy / Effectiveness
Quantifiable results and sustained success from the creative strategy should be demonstrated, proving its ability to deliver meaningful results and make a positive impact.
(Note: Since this subcategory is based on long-term effectiveness, some works must have been released to the public by 2025.)

Partnership & Collaboration
A joint collaboration between brands, individuals, influencers or organizations that leads to creative and disruptive strategic outcomes.

Real-time marketing
Demonstrate strategic thinking that enables brands to express themselves creatively in real-time situations.

Use of Media
Achieving excellence in the use of broadcast-type media through creative strategy.

Use of Social Media
Achieve excellence in the use of social platforms and channels through creative strategy.

Strategy & Insight

Consumer insight
Present an engaging and inspiring consumer insight.

Contextual Insight
Generate creative entry points from media or contextually relevant insights in a unique and impactful way.

Creative use of data
Data-driven creative strategy.

Cultural insight
Demonstrate a unique cultural perspective or insight that unlocks original and impactful creative opportunities.

Customer Targeting
Reach a specific group of people or ethnicity in a unique and effective way.

Original thinking
Demonstrate a new and original way of thinking that leads to the birth of ideas.

Zeitgeist
Creative strategies that have an impact on the ideas that shape popular culture, or that embody the spirit of a particular era.

Technical Parameters

• Accepted media types - MOV, MP4, JPEG
• Upload up to 3 files
• Judges must submit a Case Study movie.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
This category recognizes PR work with creative thinking at its core.
They drive and influence public opinion, are culturally relevant, and focus on brand reputation management, with the goal of building and enhancing positive perceptions and public goodwill for the brand across the entire PR communications spectrum.
Entries must include an Earned Media component.

Entry selection will be based on:Creative ideas, insights, and final results.

Client Sector

Automotive & Mobility
Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.

Beauty & Well-being
Includes cosmetics, personal care products, beauty treatments/services and first aid products.

Education
Communications campaigns that help educational institutions, practices and faculty build awareness in a competitive marketplace.

Entertainment:
Promote museums and galleries, theaters, movies, and TV/cable/online content.

Fashion & Lifestyle
Includes designers, fashion labels, clothing, jewelry, shoes & handbags.

Financial
Includes financial institutions and related entities, and financial products and services.

Food & Beverage
Includes single food or beverage products and does not include retail or fast food restaurant chains.

Health & Pharma
To promote products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Includes animal health related content.

Retail
Covers both online and offline commerce.
This includes fast food chains, gyms, brick and mortar stores and online stores.

Tech
Includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related content.

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms.

Specialisms

B2B
Recognizes creative excellence in the advertising and promotion of products and services for business customers (business-to-business).

Brand PR

Corporate Communications

Crisis management
A communications campaign used to manage and protect the reputation of a brand, organization or individual that has been affected or threatened by a crisis.

Public and political affairs
Includes public policy, political agendas, legislative change, and political communication activities.

SDGs, Sustainability & CSRs
It must be associated with a brand.
It should demonstrate a creative approach to "mission-driven" communications, highlighting the brand's position and actions on ethical, social or environmental issues.

Situational & Culture / Context

Best Global Market
Communication campaigns for global markets using specific cultural and behavioral insights.

Best Local / Regional / National Market
Focus on single-market or country-specific communications campaigns using specific cultural and behavioral insights.

Best Product Launch
Systematic communication planning and execution for the launch of a new product or the relaunch of an existing product.

Challenger Brand
Brand communication campaigns that respond to competitive pressures and challenge established strong brands through creative thinking, innovative approaches and execution.

PR Technique / Tactics

Best Use of Content Marketing

Best Use of Events and Stunts
Including conference / exhibition and festival promotions, where PR strategies are used to increase brand awareness and achieve the client's business objectives.

Best Use of Social Media
A communication campaign designed specifically for a social media platform (which must be clearly labeled with the name of the platform) that focuses on the brand's target audience.

Best Use of Sponsorship
Recognizes the overall planning and execution of a sponsorship campaign and the ability to amplify the value of the sponsorship through PR support.

Best Use of Strategic Partnership

Influencer Marketing
Recognizes the most effective, creative and innovative PR campaigns that work with opinion leaders as part of a PR strategy to increase brand awareness and achieve business goals.

Media relations
Best use of Earned Media.

Public Service / Charity / NGO (Non-Governmental Organization)
Not eligible for Grand LIA

Public services / Charity / NGO
No brand associations. Must be a project initiated by a non-governmental organization, non-profit, charitable organization or government agency.

Technical Parameters

• Accepted media types - MOV, MP4, JPEG
• Upload up to 3 files
• Judges must submit a Case Study movie.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
This category recognizes creative work designed for, shaped by, and activated within social platforms and creator ecosystems.
The work should demonstrate platform native thinking, effective use of creators or communities, and a deep understanding of social behavior, content forms, algorithmic mechanisms and engagement methods.
Creativity can start on a social platform and expand outward, but the social platform must be the primary creative driver, not just the distribution channel.
Entries must be accompanied by the submission of interactive engagement data during judging.

Client Sector

Automotive & Mobility
Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.

B2B
Recognizes creative excellence in the advertising and promotion of products and services for business customers (business-to-business).

Beauty & Well-being
Includes cosmetics, personal care products, beauty treatments and services, and first aid products.

Content & Entertainment
Brand-led narrative or entertainment content that can exist across platforms and whose value is not defined by platform mechanics alone, but is centered on social prioritization.

Education
Includes educational institutions, teaching tutorials and online courses.

Entertainment:
Includes streaming platforms, live events, museums & galleries, festivals, TV, radio, theater, film & music.

Fashion & Lifestyle
Includes designers, fashion labels, clothing, jewelry, shoes & handbags.

Financial
Includes financial institutions and related entities, and financial products and services.

Food & Beverage
Includes single food items, sweets and snacks, cooking practices, and beverages.
Does not include retail or fast food chain brands.

gaming technology
Entries need to demonstrate how games, interactive entertainment or game-driven technologies are used to create immersive, real-world brand experiences.
The work should clearly illustrate how it engages the audience in a fun and interactive way in a physical environment through game mechanics, platforms, or technology.

Health & Pharma
Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Includes animal health related content.

Retail
Covers both online and offline commerce.
This includes fast food chains, gyms, brick and mortar stores and online stores.

Sports
Includes sporting events, sports teams and individual athletes.

Sustainability & CSRs
It must be associated with a brand.
It should demonstrate a creative approach to "mission-driven" communications, highlighting the brand's position and actions on ethical, social or environmental issues.

Tech
Includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related content.

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms.

Zeitgeist
Creative works that capture the mood of a particular era, or that have an impact on shaping popular cultural perceptions and embody the spirit of a particular era.

Specialisms

AI Driver Experience
For cinematic or online video works where AI plays a central role in the way the narrative is presented or developed, such as personalized versions, dynamic narratives, or generative engagement.

Normalized Social Strategies
Consistent and long-term social creativity and ecosystem thinking keeps brands consistently visible and engaged, not just in a single communications spike.

Best Use of Real-Time Advertising
Creative work and experiences that take place in real-time environments allow brands or organizations to connect with consumers in unique and fresh ways.

Challenger Brand
Respond to competitive pressures and challenge established strong brands through creative thinking, innovative approaches and execution.

Creative use of community management
Using brand fan culture, personalized interactions, sub-communities, dialogue mechanisms, user-generated content and real-time interactions, community engagement and ongoing management translates or leads to creative outcomes in and of itself.

Creative use of data
Recognizes work that incorporates data into creative execution in innovative ways, including data narratives, real-time data and data visualization.

Creative Use of Paid Social Media
Extend reach and engagement through innovative use of paid social media formats, targeting strategies and data insights.

Creativity in Business
Recognize creative work that inspires preference, transaction, payment and purchase behavior.

Creator Co-Creation
Treat creators as true partners, not just endorsement roles, and co-create brand-driven, authentic content.

Humour
Build stories through comedy and humor to engage and impress consumers.

Innovative Use of Creators & Social Platforms

Live Stream

Platform Native / Vertical Entertainment
Creative works shaped by platform behaviors, content forms and usage rituals.
Works will not exist in the same way if they are removed from the platform.
Includes stream-first, vertical screen, serialized, emoji-driven and creator-influenced oriented content formats.

Social-Led Integrated Campaign
A creative concept born on social platforms and extended to other communication channels.

Social Media Page
The overall social media content and presentation of a brand or individual.

Social Media Post
A single piece of social media content posted by a brand or individual.

Unboxing

Craft

Photography
About the art of lighting, composition and color systems.
Need to demonstrate a high level of mastery of technology, movement and unique visual style that serves the story and concept.

Copywriting
The way copy is used in the overall creative execution.

Created by AI
Applies to completed works where AI has made a substantial contribution to the image, editing, sound, or voiceover during the production process.

Direction
The director should inject imagination and overall vision into the idea or concept, and coordinate the casting, presentation and overall style.

Editing
Through the art of editing and grouping, the director's vision is fleshed out to shape the overall atmosphere, pace and expression of the work.

Original Music
Music (which may or may not contain lyrics), not pre-existing repertoire or material music, composed specifically for the work and used to serve the creative execution.

Production Design
The overall visual concept of the production, including set, location, graphics, props, lighting, camera angles and costume style.

Tone of Voice
Create written or spoken expressions for brands or products that have a sense of character or high relevance and should reflect the current times and cultural context.

Visual Effects
Seamlessly integrating live-action elements, CGI, digitally painted scenes and live-action images, emphasizing realistic effects rather than animation techniques per se.

Public Service / Charity / NGO (Non-Governmental Organization)
Not eligible for Grand LIA

Public Service / Charity / NGO
Brand associations are not included.Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.

Technical Parameters

• Accepted media types - URL, MOV, MP4, JPEG
• Upload up to 3 files

If the URL provided hosts the same content as MOV or MP4, there is no need to upload the MOV or MP4 file directly.

JPEG files will not be evaluated and will only be submitted as a supplement if the media file is not uploaded directly into the system.

URL Parameters

• All URLs must remain accessible from the Entry Submission Date until the 2026 Year 12 Month 31 date.
• The URL can be linked to a landing page that focuses on all the content required for judging. The page can contain the creative concept, the translation instructions and the entry itself.
• If content is restricted, all necessary usernames and passwords must be provided. This information is for review purposes only and will not be disclosed in any public source.
• Entries that cannot be viewed due to an incorrect URL, username or password will be disqualified from judging and the entry fee will not be refunded.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
This category recognizes excellence in visual identity, production quality, and craft execution.
It covers all forms of creative conceptualization and execution that rely on visual content to convey a brand message or reinforce consumer brand awareness.

By Industry
Single and Series Sub-Categories

AI-Driven Experiences
Recognizes work where AI continues to be a core component of the creative after the work has been released - the audience experience is generated, personalized, or continuously updated through AI (e.g., generative audio, personalized content, adaptive experiences).

B2B
Advertising and communication works that promote products or services for corporate clients, recognizing outstanding creative performances among them.

Best Global Market
Works that use specific cultural and behavioral insights and are distributed globally.

Best Local Market
Works released for a single market or city using specific cultural and behavioral insights.

Best Regional / National Market
Works released for a specific region or country using specific cultural and behavioral insights.

Outdoor
Includes static and interactive/digital billboard formats. Must be large outdoor format and placement must be outdoors.

Branding / Corporate Identity
Includes business cards, invitations, calendars and all types of corporate stationery design.

Branded Content
Original content created by brands. Interact with consumers through platform-based communication methods, replacing traditional advertising forms with content engagement to deliver marketing messages.

Brochures / Catalogues
Includes annual reports.

Challenger Brand
Brand work that challenges the established brand landscape with creative thinking, innovative approach and execution under competitive pressure.

Created by AI
Recognizes work that makes substantial use of AI (not just in the conceptual stage) in the creation or production process.AI is involved in the production process, but the final work may be a static result after release.

Creative use of data
Recognizes work that incorporates data into creative executions in innovative ways. Includes data narratives, social media data and real-time data.

Creativity on a Budget
Creative ideas are realized with a limited budget and results significantly exceed budget expectations.
Required on the application form: total budget, cost split breakdown, and statement of eligibility.

Data visualization
Communicate information through data visualization. Includes graphics, audio, content, installations, or interactive, dynamic, or static forms utilizing emerging technologies.

Direct Marketing
Forms of communication designed to get a direct response from consumers. Includes newspaper folders, wrap-around ads, street flyers, digital and interactive websites, reply cards, posters and trial distribution.

Displays & Installations
Can be designed for permanent or temporary public spaces that play a role in communicating brand messages or optimizing the spatial environment, such as exhibitions, flash stores, window displays, etc.

Editorial Design
Specializes in layout and type design for publications such as books, newspapers, brochures, magazines, etc.

Experience Design
Designed around products, processes, services, events and spatial environments, the focus is on shaping positive brand perceptions through high quality consumer experiences.

Gaming
Works related to gaming or gaming culture either incorporate strong gamification elements in their communication or push the boundaries of the gaming and/or virtual universe to create entertaining and connecting experiences for players and audiences.

Innovative use of design
Entry must be in the form of a Case Study (CS).

Limited / Special Edition
Limited edition, partially numbered. Usually marketed for a limited period of time only.

Logo design

Naming
Creating a name for a new brand or product that conveys the brand's soul and positioning in a compelling and memorable way.

Not-for-Profit
An organization whose primary goal is to serve the public, such as a camp or school.

Point-of-Sale
A display design that is usually set up indoors and used to directly promote or sell a product or service.
Does not include posters or print ads.

Posters

Product Design
From conception to design and manufacturing, we create products that meet consumer needs. It must be functional and solve real problems.

Prototype
Fully functional and equal scale production product designs for small test markets, or not yet officially available for sale.

Rebrand
Renewal or restructuring of an established brand image to meet changing consumer needs.
The original brand identity system needs to be provided as a reference.

Self-promotion
For the sole purpose of promoting the entrants themselves.

Signage

Spatial design
This includes public spaces, bus stops, airports, parks and office spaces.

Sustainable Design and SDG
A design that takes full account of its impact on the environment, community or society in the design of a product.

Zeitgeist
A creative work that captures the mood of a particular era or participates in shaping pop culture concepts that embody the spirit of a particular era.

process category Single and Series Sub-Categories

Art direction
Covers the presentation of the overall artistic aspects of the work, including all images, logos and slogans.

Copywriting
The use of copy in the overall execution. Must include all images, logos and taglines.

Illustration
The use of illustrative elements in the overall execution. Must include all logos and taglines.

Motion Graphics / Animation
Includes traditional frame-by-frame (Cel Animation), motion graphics, and 2D or 3D computer-generated imagery.

Photography
Use of photographic imagery in the overall execution. Must include all logos and taglines.

Typography
The use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design
Create a visual presentation that appeals to consumers through colors, images, fonts and overall layout.

Public Service / Charity / NGO (Public Service / Charity / NGO) Individual Works and Series Subcategories
Not eligible for Grand LIA

Public Service / Charity / NGO
Brand associations are not included.Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency

Technical Parameters

• Accepted media types - MOV, MP4, JPEG
• Upload up to 3 files

Series Description:

• Each title needs to be uploaded separately
• The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
This category recognizes works that use digital platforms or digital technologies as creative infrastructure, as opposed to merely using digital channels as an additional means of distribution after the fact.
Entries should fully utilize digital platforms, data, user experience (UX), and social ecosystems to effectively connect with the brand's audience.
Covering but not limited to: apps, banner ads, games, mobile, social media, augmented reality (AR), virtual reality (VR), wearables and websites.

Client IndustryCategories

Automotive & Mobility
Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.

Beauty & Well-being
Includes cosmetics, personal care products, beauty treatments and services, and first aid products.

Branded Entertainment & Content
Narrative content that utilizes an entertainment format for brand, product or service communication.
Go beyond traditional marketing methods into a level of authentic engagement that is virtually indistinguishable from pure entertainment content.

Education
Communication campaigns that help educational organizations, educational practitioners and education practitioners build awareness in a highly competitive marketplace.
Includes instructional tutorials and online courses.

Entertainment:
Includes streaming services, live events, museums and galleries, festivals, television, radio, theater, film and music.

Fashion & Lifestyle
Includes designers, fashion labels, clothing, jewelry, shoes & handbags.

Financial
Includes financial institutions and related entities, and financial products and services.

Food & Beverage
Includes single food items, sweets and snacks, cooking practices, and beverages.
Does not include retail or fast food chain brands.

Gaming
works related to gaming or gaming culture, or ideas that make significant use of gamification elements in their communication.
As well as works that extend from games and/or virtual universes to create entertaining and connected experiences that serve players and wider audiences.

Health & Pharma
Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Includes animal health related content.

Retail
Covers both online and offline commerce.
This includes fast food chains, gyms, brick and mortar stores and online stores.

Sports
Includes sporting events, sports teams and individual athletes.

Sustainability & CSRs
It must be associated with a brand.
It should demonstrate a creative approach to driving mission-driven communications, highlighting the brand's stance on ethical, social or environmental issues.

Tech
This includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and games.

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms.

Weird Wonderful Work

Zeitgeist
Creative works that capture a specific mood or have an impact on shaping pop culture perceptions and embody the spirit of a particular era.

specialCategories

AI Enhanced workflow
Recognizes work that achieves quantifiable improvements in process quality, production speed, scale, localization, or consistency through an AI-enabled production process.
This can include tooling systems, modular processes, automated version generation, adaptive templates, smart asset systems, etc.
Judging focuses on reproducibility, real impact, creative control and quality retention (not just novelty).

AI Driver Experience
Recognizing work where AI continues to be a core component of the idea after the work has gone live -
Audience experiences are generated, personalized, or dynamically updated over time through AI (e.g., generative audio, personalized content, adaptive experiences).

Apps

Augmented reality
A form of experience that integrates digital information in real time in a real-world environment.

Best Use of Real-Time Advertising
Creative work and experiences that take place in real-time contexts allow a brand or organization to connect with consumers in a unique and fresh way.

Challenger Brand
Work that responds to competitive pressures and challenges established strong brands through creative thinking, innovation and execution.

Produced by AI
Recognize AI that has been used meaningfully in the creation or production of a work (not limited to creative conception).
AI is involved in the production process, but the work may be a static result when released.

Creative use of data
Recognizing work that incorporates data in innovative ways for creative execution.
Includes data narratives, social media data, real-time data and data visualization.

Creativity in Business
Recognize creative work that inspires preference, transaction, payment and purchase behavior.

Creativity on a Budget
Work that achieves creative results far beyond expectations on a limited budget.
An overall budget, cost break down and description of what qualifies for this award must be provided on the entry form.

Innovative Use of Digital

Microsites

Mobile advertising
A form of communication that reaches and influences consumers through mobile devices.

Tone of Voice
Creating personality and relevance in written and/or spoken communication for a product or brand.
It should reflect the current time and cultural context.

User Interface and Navigation
User interaction path and operation flow design.

Use of Social Media
The way brands integrate with social media platforms.

user experience
Experience design that focuses on user behavior or emotional response.

Viral

Virtual Reality
Replacing the user's vision with a screen device to provide an immersive or interactive digital experience.
Can be in the form of a single or multi-player experience.
Participants are required to submit a case study detailing the creative concept and presenting a complete picture of the user's actual experience of VR.

AI Craft
Single and Series Sub-Categories

AI Audio
Apply AI in a refined way for audio creation, generation or adaptation, including dynamic music systems.
Evaluation criteria include quality, originality and fit with the creative concept.

AI Editing / Versioning / Localization
AI makes a substantial difference in the editing process.
Or to enable high-quality versioning at scale across formats/languages while maintaining creative intent.

AI Performance / Voice / Character
AI is used for character acting, facial or voice manipulation, localized voiceovers, or compositing performers.
Assessment priorities include credibility, artistic intent and responsible use.

AI VFX / Compositing / Image Synthesis
AI is used to generate, expand, or synthesize images to serve final film, television, or visual output.
Includes generative environments, scene extensions, and synthesized elements.

End-to-end AI
Recognizing that most of the core assets (visual, audio, or performance) are generated by AI.
and done under the guidance of strong human creativity.
The assessment focuses on originality, quality of workmanship, strength of concept and transparent disclosure and rights compliance.

Craft

Animation / Motion Graphics
Includes animation, holograms and motion graphics.

Art direction
Overall artistic presentation of the work, including all images, logos and slogans.

Copywriting
The way the copy is used in the overall creative execution must cover all images, logos and taglines.

Illustration
The way illustration is used in the overall creative execution must cover all logos and taglines.

graphic design
Includes artwork, image processing and photography.

Music and Sound Design
Includes music, brand partnerships and sound identity systems.

Typography
The way the typeface is used in the overall creative execution must encompass all images, logos and slogans.

Visual Design
Build a visual presentation that appeals to consumers through color, images, fonts and overall layout.

Public Service / Charity / NGO (Non-Governmental Organization)
Not eligible for Grand LIA

Public services / Charity / NGO
Brand associations are not included.Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.

Technical Parameters

• Accepted media types - URL, MOV, MP4, JPEG
• Upload up to 3 files

If the URL provided hosts the same content as MOV or MP4, there is no need to upload the MOV or MP4 file directly.

JPEG files will not be evaluated and will only be submitted as a supplement if the media file is not uploaded directly into the system.

URL Parameters

• All URLs must remain accessible from the Entry Submission Date until the 2026 Year 12 Month 31 date.
• The URL can be linked to a landing page that focuses on all the content required for judging. The page can contain the creative concept, the translation instructions and the entry itself.
• If content is restricted, all necessary usernames and passwords must be provided. This information is for review purposes only and will not be disclosed in any public source.
• Entries that cannot be viewed due to an incorrect URL, username or password will be disqualified from judging and the entry fee will not be refunded.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
Recognizes work that promotes a brand, product or service through an entertaining narrative. This category goes far beyond traditional forms of marketing, emphasizing authentic engagement and rewarding creative work that is virtually indistinguishable from pure entertainment on an experiential level and truly engages the audience. Creativity can build on ecosystems such as film, TV, gaming, mobile and live events.

By Industry
Single and Series Sub-Categories

Automotive & Mobility
Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, related initiatives and products

Beauty & Well-being
Includes cosmetics, toiletries, beauty care and services, and first aid products

Education
Includes educational institutions, courses of study, online classes and tutorials

Entertainment:
Includes streaming platforms, live events, museums & galleries, festivals, TV, radio, theater, film & music

Fashion & Lifestyle
Includes designer labels, fashion houses, apparel, jewelry, shoes and handbags.

Financial
including financial institutions and organizations, and related products and services

Food & Beverage
Includes mono-foods, sweets and snacks, culinary forms and beverages
Excluding retail or fast food chains

Health & Pharma
Includes products and services for the purpose of specialized medical care, self-diagnosis, health restoration or maintenance
Also includes the field of animal health

Retail
Online and offline business forms
Including fast food restaurants, gyms, brick and mortar stores and e-commerce platforms

Sports
Including sporting events, sports teams and individual athletes

Sustainability & CSRs
Must have brand association
It should reflect a creative drive for mission-driven projects that focus on the brand's expression of ethical, social or environmental issues.

Tech
Includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related content

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms

Zeitgeist
Creative works that capture the mood of a particular era, or participate in shaping pop culture concepts that embody the spirit of a particular era

By Channel
Single and Series Sub-Categories

Brand Activations & Events
Includes conferences, exhibitions or large-scale events used to promote brands or products

Audio: music, radio, podcasts or sound documentaries
Includes both long and short content formats

Gaming
works related to games or game culture.
or have strong gamification elements in their communications.
Or push the boundaries of gaming and virtual universes to create entertaining and connecting experiences for players and viewers alike

Music videos
short films or video works centered on popular songs or performances by artists.
Promoting a song or brand through dramatic narrative and visual expression
Film Includes both feature and short formats

Social Media / Content Creators
Ways for brands to integrate with social media platforms and content creators

craft category
Single and Series Sub-Categories

Augmented reality
a digital experience that combines real images (via camera or direct vision) with computer-generated images (e.g., superimposed layers or processed frames).
May be practical, functional or creative expression
Participants are required to submit a case study that clearly conveys the concept of the AR experience and how the user actually experienced it.

Use of AI Recognizes
Recognize cases of substantial use of AI in the creation or production of works (not limited to the conceptual stage)
AI is part of the production process, but the final product can remain static after release

Virtual Reality
Digital works that provide an immersive or interactive experience by replacing the user's vision with a screen device
Can be a single or group experience
Participants are required to submit a detailed description of the VR process as experienced by the user.

Specialisms
Single and Series Sub-Categories

Consumer targeting
Demonstrate a unique and impactful way to reach specific demographics with precision

Creative use of data
Recognizing work that innovatively integrates data into creative execution
Includes data narratives, social media data, real-time data and data visualization

Creativity on a budget
Achieving creative results beyond expectations on a limited budget
Overall budget, cost split and description of what qualifies for the award needs to be submitted in the entry form

Partnership & Collaboration
joint collaboration between brands, individuals, opinion leaders or organizations.
Enabling creative and disruptive strategic outcomes

Public Service / Charity / NGO (Non-Governmental Organization)Single and Series Sub-Categories
Not eligible for Grand LIA

Public services / Charity / NGO
Brand associations are not included.Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.

Technical Parameters

• Accepted media types - MOV, MP4, MP3, URLs
• Upload up to 3 files
• Judges must submit a Case Study movie.

Series Description:

• Each title needs to be uploaded separately
• The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

MP3 Parameters

• Minimum bit rate: 64 kbps (mono)
• Maximum bit rate: 196 kbps
• File type: MP3 (stereo), compression ratio 22:1
• File size: 3 MB maximum

URL Parameters

• All URLs must remain accessible from the Entry Submission Date until the 2026 Year 12 Month 31 date.
• The URL can be linked to a landing page that focuses on all the content required for judging. The page can contain the creative concept, the translation instructions and the entry itself.
• If content is restricted, all necessary usernames and passwords must be provided. This information is for review purposes only and will not be disclosed in any public source.
• Entries that cannot be viewed due to an incorrect URL, username or password will be disqualified from judging and the entry fee will not be refunded.

Category Definition:
Recognizes the creative use of video games and gamified interactive media to create experiential content for brands on desktop, mobile, web, virtual or Web 3.0 platforms.

Specialisms

Brand Gamification
An immersive experience centered on game mechanics may not necessarily be an indie video game;
Includes a variety of interactive activation programs that apply game mechanics to the brand experience.

Brand Integration
pieces that seamlessly integrate the brand into a game or virtual environment.
Reinforce brand narratives and messaging through meaningful in-game elements, experiences or cross-platform interactions.

Brand Cooperation
collaborative projects that connect multiple brands through games, gamified experiences or virtual worlds.
Utilize official or unofficial partnerships for co-creation or in the form of sponsorships to create shared value, relevance, and impact for relevant communities.

Community Engagement
works that build, nurture or activate gaming communities with a brand at their core.
Promote engagement, social connection, brand trust and reputation building through games or game-driven interactions.

Data Driven
using data to power the gaming experience.
Personalization and relevance through the intelligent use of user data, behavioral data or contextual data.

Esports
Utilizing the creative work of competitive multiplayer games, the
including esports teams, tournaments, and events centered on the viewing experience.
Engage and involve the audience through live or curated competitive play.

Game Trailers
Images or movie advertising works used to promote games or virtual worlds;
including various types of promotional video content used to build a sense of anticipation or stimulate interest.
For unreleased or live game experiences.

Gaming for Good
Use games to advocate for positive social, cultural or environmental influences;
Brands use "play" to generate public awareness, engagement or action on important issues.

Game Marketing
Creative marketing pieces used to increase awareness, appeal and engagement with a game or game product;
which can be single-execution or cross-media integrated communications.
This includes print, TV, video, online, content marketing and direct response communications.

Use of Influencers & Content Co-Creation
Real and creative collaborations with game creators or anchors.
through co-creation of content (including user-generated content).
Leverage creators' voices, platforms and communities to amplify brand impact and drive engagement.

Virtual Worlds
integrating creative brand advertising into sandbox gaming experiences and real-time virtual spaces.
Realize real-time interactions and connections between target audiences within a shared virtual environment.

craft category

Audio-Visual
superior craftsmanship in sound, music and image production.
Enhance the overall presentation of the game or game content to effectively communicate the core message of the brand, game or game product.

Use of Innovation - Hardware Design
innovative hardware processes in the gaming field.
Enhancing the gaming experience through physical product design.
Express the brand's personality or story in a playful, meaningful and interactive way.

Use of Innovation - UI/UX
Enhancing the quality of gameplay and interaction through innovative interface and experience design.
Utilize UI/UX to enhance brand messaging while improving clarity, usability and player engagement.

Technical Parameters

• Accepted media types - MOV, MP4, JPEG
• Upload up to 3 files
• Judges must submit a Case Study movie.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

Category Definition:
This category recognizes work created for brands, organizations, or services whose goal is personal care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Such works should be able to make a clear statement to society, encouraging the public to take a more active role in looking after their own health.

This category also covers inspiring creative ideas and approaches to non-pharmaceutical, non-regulated products and services, with a focus on promoting more progressive and healthy lifestyles.

Client Sector
Single and Series Sub-Categories

Animal Health

Corporate Communications
Instead of focusing on a single product or service, it builds positive perceptions among consumers, employees, shareholders, and other groups by communicating corporate or brand images and social issues.

Devices and Diagnostics
Includes any instrument, device, or related product that can be purchased by a consumer without a physician's prescription or license.
Covers walkers, wheelchairs, nebulizers and more.

Education and Services
Includes educational institutions, tutoring programs and online classes.

Engagement & Education

Environmental Health

Health Centers and Insurance
Includes clinics, hospitals, outpatient care facilities, fitness facilities, and health insurance companies with insurance programs.

Homeopathic / Natural Remedies
Includes herbal remedies, dietary supplements, functional foods, micronutrients, Omega-3, antioxidants, probiotics and effervescent vitamin drinks.

Product Design
Refers to products that have been formally introduced into the market for sale.

Prototype
Refers to a fully functional, equal-scale production product design that may be in a small test market phase or not yet officially available for sale.

Tech and Personal Devices
This includes wearables, apps, and digital products such as FitBit, Apple Watch, and more.
Covers all technology products used to track and encourage healthy lifestyles.

Specialisms
Single and Series Sub-Categories

AI-Driven Experiences
Recognize projects where AI continues to exist as a core component of the creative process after the work is released - the audience experience is generated, personalized, or dynamically updated through AI over time
(e.g., generative audio, personalized content, adaptive experiences).

Created by AI
Recognize projects that make substantial use of AI in the creation/production phase of the work (not limited to the conceptual phase).
AI is involved in the production process, but the final product can be static after release.

Creativity on a Budget
Refers to a work in which a creative idea is successfully realized under limited budgetary conditions and the results clearly exceed budgetary expectations.
Entries must be submitted on the entry form with: a total budget, a breakdown of the cost split, and a statement of eligibility for the award.

Innovation
Possesses innovative ideas, or creative use of technology.
May not be in the form of traditional advertising.

Public Service / Charity / NGO (Non-Governmental Organization)Single and Series Sub-Categories
Not eligible for Grand LIA

Public services / Charity / NGO
No brand associations. Must be a project initiated by a non-governmental organization, non-profit, charitable organization or government agency.

Technical Parameters

• Accepted media types - MOV, MP4, JPEG, MP3
• Upload up to 3 files

Series Description:

• Each title needs to be uploaded separately
• The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

JPEG parameters

Resolution requirements

• Resolution: 300 dpi

Color Mode

• RGB

file size

• Maximum 6 MB
• Vertical image: approx. 2400 × 3000 pixels
  Equivalent to 203mm × 254mm or 8" × 10
• Horizontal image: approx. 3000 × 2400 pixels
  Equivalent to 254mm × 203mm or 10 inches × 8 inches

MP3 Parameters

• Minimum bit rate: 64 kbps (mono)
• Maximum bit rate: 196 kbps
• File type: MP3 (stereo), compression ratio 22:1
• File size: 3 MB maximum

Category Definition:
This category recognizes commercial films produced primarily for online distribution through social media platforms that demonstrate a high degree of completion and excellence in creative conception, execution, and craftsmanship.

Client Sector
Single and Series Sub-Categories

Automotive & Mobility
Includes traditional automobiles, electric vehicles, self-driving vehicles, automotive parts and services, and related items and products.

B2B
Recognizes works that demonstrate creative excellence in advertising and promotion of products and services for the business-to-business market.

Beauty & Well-being
Includes cosmetics, personal care products, beauty procedures and services, and first aid products.

Beverages
Includes alcoholic and non-alcoholic beverages.

Branded Entertainment & Content
Promoting a brand, product or service through an entertaining narrative goes far beyond traditional forms of marketing and creates an authentic engagement experience that is virtually indistinguishable from pure entertainment content.

Education
Includes educational institutions, tutoring programs and online classes.

Entertainment:
Includes streaming platforms, live events, museums & galleries, festivals, TV, radio, theater, film & music.

Fashion & Lifestyle
Includes designers, fashion houses, clothing, jewelry, shoes and handbags.

Financial
Includes financial institutions and entities, and related products and services.

Foods
Includes single food categories, candy and snacks.
Does not include retail or fast food chains.

Gaming
Works related to gaming or gaming culture either incorporate strong gamification elements in their communication or push the boundaries of the gaming and/or virtual universe to create entertaining and connecting experiences for players and viewers.

Health & Pharma
Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Includes animal health.

Retail
Includes both online and offline business forms.
Covering fast food restaurants, gyms, brick and mortar stores and online stores.

Sports
Includes sporting events, sports teams and individual athletes.

Sustainability & CSRs
Must have brand association.
Entries should demonstrate a creativity-driven mission-oriented expression that highlights the brand's ethical, social or environmental concerns.

Tech
Includes AI, AR, VR, cell phones, tablets, computers and games.

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms.

Zeitgeist
A creative work that captures the mood of a particular era or participates in shaping pop culture concepts that embody the spirit of a particular era.

Specialisms
Single and Series Sub-Categories

AI-Driven Experiences
For works in film or online video where AI plays a central role in the way the narrative is presented or evolves, such as personalized versions, dynamic narratives, or generative engagement experiences.

Best Use of Humor
Create stories that effectively engage consumers through comedy and humor.

Copywriting
Recognize the creativity and quality of the copy used in the overall execution.

Created by AI
This applies to films where AI has made substantial contributions to the image, editing, dubbing, sound, etc. during the production process, and the film itself is the finished product.

Creative use of data
Recognize work that incorporates data in innovative ways for creative execution.
Includes data narratives, social media data, real-time data, and data visualization.

Creativity on a Budget
Work that successfully realizes a creative vision on a limited budget and results in an outcome that significantly exceeds budget expectations.
Required in the entry form: total budget, cost split breakdown, and a statement of eligibility for the award.

Idents & Trailers
Short promotional content for use in movies, TV programs or broadcast platforms.
Includes opening credits sequence.

Innovative Use of Online Film
Entry must be in the form of a Case Study (CS).

Performance / Casting
Includes Animal Casting

Tagline / Endline
The brand proposition is skillfully and accurately expressed in short, powerful phrases.
As a long-term core expression of the brand, it forms an extended association with the brand name and can be adapted as the cultural context changes.

Use of Social Media
How brands integrate and interact with various social media platforms.

Public Service / Charity / NGO (Non-Governmental Organization)Single and Series Sub-Categories
Not eligible for Grand LIA

Public services / Charity / NGO
Brand associations are not included.Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.

Technical Parameters

• Accepted media types - MOV, MP4
• Upload up to 1 file per title

In the "Innovative Use of Online Videos" subcategory, a Case Study must be submitted.

Series Description:

• Each title needs to be uploaded separately
• The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted

Non-Chinese works:
Works not broadcast or published in Chinese will be accepted only if they are accompanied by a Chinese dub or Chinese subtitles.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

Category Definition:
This category is intended to recognize and honor all production values and standards of craftsmanship execution, as defined in its corresponding subcategory.

If the categories are related, the same entry may be entered in more than one category in this competition, with no maximum number of entries.

AI Craft
Single and Series Sub-Categories

AI Audio
Use AI in a refined way for audio composition/generation/adaptation, including dynamic music systems.
Judging criteria include: quality, originality and fit with the creative concept.

AI Color & Finishing
AI plays a substantial role in color grading, visual style development, restoration, or final processing decisions - the end result needs to show clear artistic judgment, not one-click filter effects.

AI Editing / Versioning / Localization
AI can make a substantial difference to the editing process and/or enable high-quality, scaled versions across formats/languages while maintaining creative intent.

AI Performance / Voice / Character
Use AI for character acting, facial/voice manipulation, localized voice acting, or composite actor creation.
Judging will be based on credibility, artistic intent, and degree of responsible use.

AI VFX / Compositing / Image Synthesis
Use AI to generate, expand, or synthesize image content to serve the final movie or visual output.
Includes generative environments, scene extensions, and synthesized elements.

End-to-End AI
Recognizes work where the majority of the core assets (visual, audio, or performance) are generated by AI and done under strong human creative direction.
Judging criteria include originality, quality of workmanship, strength of concept, and transparency of disclosure and copyright compliance.

Craft
Single and Series Sub-Categories

2D Animation
Create movement for characters and objects in two dimensions (height and width only, not depth).

CGI Animation
Use digital technology to create movement for characters and objects in creative and remarkable ways.
Includes 3D Animation.

Cinematography
On the artistic expression of the film's lighting, composition and color tone.
The work should demonstrate a high degree of mastery of technology, movement language and a distinctive visual style that effectively echoes the story and/or creative concept.

Direction
The director needs to be able to infuse imagination and visual vision into the creative idea or concept.
This category should cover all aspects of the craft, including casting, acting and overall visual coordination.

Editing
Through editing, rhythm control and film assembly, the director's vision is materialized, shaping the overall mood, tone and expression of the work.

New Director
Emerging directors are those who have directed no more than six films.
The director should have the ability to infuse imagination and visual vision into a creative idea or concept, and encompass the crafts of casting, acting and overall visual coordination.

Performance / Casting
Includes Animal Casting

Production Design)
The construction of the overall visual concept of the work.
It covers the establishment of design styles for sets, scenery, graphics, props, lighting, camera angles and costumes.

Stop-Frame Animation
Create motion effects for static objects or models by shooting frame-by-frame, with tiny position adjustments between each frame.

Virtual Reality
Providing an immersive or interactive digital experience by replacing the human visual system with a screen device.
This can be in the form of a single person experience or a group experience.
Participants are required to submit a case study that explains the concept in detail and fully conveys the process and feelings of the user when actually experiencing VR.

Visual Effects
Seamless integration of visual elements from multiple sources, such as live-action elements, CGI, matte painting and live-action photography.
Emphasizes excellence in photographic-grade realism rather than relying solely on animation techniques.

Technical Parameters

• Accepted media types - MOV, MP4
• Upload up to 1 file per title

Series Description:

• Each title needs to be uploaded separately
• The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted

Non-Chinese works:
Works not broadcast or published in Chinese will be accepted only if they are accompanied by a Chinese dub or Chinese subtitles.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum

Category Definition:
This category recognizes commercial films produced primarily for broadcast and/or theatrical release that demonstrate a high degree of completion and excellence in creative conception, execution and craftsmanship.

Client Sector
Single and Series Sub-Categories

Automotive & Mobility
Includes traditional automobiles, electric vehicles, self-driving vehicles, automotive parts and services, and related items and products.

Beauty and well-being
Includes cosmetics, personal care products, beauty procedures and services, and first aid products.

Beverages
Includes alcoholic and non-alcoholic beverages.

Branded Entertainment & Content
Promoting a brand, product or service through an entertaining narrative goes far beyond traditional forms of marketing and creates an authentic engagement experience that is virtually indistinguishable from pure entertainment content.

Education
Includes educational institutions, tutoring programs and online classes.

Entertainment:
Includes streaming platforms, live events, museums & galleries, festivals, TV, radio, theater, film & music.

Fashion & Lifestyle
Includes designers, fashion houses, clothing, jewelry, shoes and handbags.

Financial
Includes financial institutions and entities, and related products and services.

Foods
Includes single food categories, sweets and snacks, and cooking practices.
Does not include retail or fast food chains.

Gaming
Works related to gaming or gaming culture either incorporate strong gamification elements in their communication or push the boundaries of the gaming and/or virtual universe to create entertaining and connecting experiences for players and viewers.

Health & Pharma
Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.
Includes animal health.

Retail
Includes both online and offline business forms.
Covering fast food restaurants, gyms, brick and mortar stores and online stores.

Sports
Includes sporting events, sports teams and individual athletes.

Sustainability & CSRs
Must have brand association.
Entries should demonstrate a creativity-driven mission-oriented expression that highlights the brand's ethical, social or environmental concerns.

Tech
Includes AI, AR, VR, cell phones, tablets, computers and games.

Travel & Leisure
Includes all travel related content such as hotels, airlines and booking platforms.

Zeitgeist
A creative work that captures the mood of a particular era or participates in shaping pop culture concepts that embody the spirit of a particular era.

Specialisms
Single and Series Sub-Categories

AI-Driven Experiences
For films in which AI plays a central role in the way the narrative is presented or evolves, such as personalized versions, dynamic narratives, or generative participatory experiences.

Best Use of Humor
Create stories that effectively engage consumers through comedy and humor.

Copywriting
Recognize the creativity and quality of the copy used in the overall execution.

Created by AI
This applies to films where AI has made substantial contributions to the image, editing, dubbing, sound, etc. during the production process, and the film itself is the finished product.

Creative use of data
Recognize work that incorporates data in innovative ways for creative execution.
Includes data narratives, social media data, real-time data, and data visualization.

Creativity on a Budget
Work that successfully realizes a creative vision on a limited budget and results in an outcome that significantly exceeds budget expectations.
Required in the entry form: total budget, cost split breakdown, and a statement of eligibility for the award.

Innovative Use of TV & Cinema
Entry must be in the form of a Case Study (CS).

Performance / Casting
Includes Animal Casting

Tagline / Endline
The brand proposition is skillfully and accurately expressed in short, powerful phrases.
As a long-term core expression of the brand, it forms an extended association with the brand name and can be adapted as the cultural context changes.

Use of Social Media
How brands integrate and interact with various social media platforms.

Public Service / Charity / NGO (Public Service / Charity / NGO) Individual Works and Series Subcategories
Not eligible for Grand LIA

Public services / Charity / NGO
Brand associations are not included.Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.

Technical Parameters

• Accepted media types - MOV, MP4
• Upload up to 1 file per title

In the sub-category "Innovative Use of Television and Theater", a Case Study must be submitted.

Series Description:

• Each title needs to be uploaded separately
• The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted

Non-Chinese works:
Works not broadcast or published in Chinese will be accepted only if they are accompanied by a Chinese dub or Chinese subtitles.

MOV/MP4 Video parameters

• No slates, clocks or bars are allowed in the video.
  Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.

Resolution requirements

• Standard Definition Source Material minimum: 720 x 480
• High Definition Source Material: 1920 x 1080

Frame Rate

• Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)

Codec

• H264 or Mpeg4, Best Quality

Data Rate

• Minimum 5,000kbps
• Maximum 10,000kbps

Sound

• AAC
• 48KHz

File size

• 1 GB maximum