Of The Year Awards

How We Calculate Of The Year Awards

All winning work is assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and Finalist wins contribute to the Of The Year Awards, regardless of entering company.
We use the credits input at time of entry to calculate these points. We do NOT calculate the Entrant field when allocating points. All standard company credit fields starting with the Client field through to the end of the credit form are used to calculate our Of The Year Awards.

Who Receives Points

All companies listed within the creative credits receive points.

• If more than one company is listed in a credit field, the points are equally split amongst the companies.
• If one company in two different cities is listed, the points will be split between the two individual offices.
• Each office that receives points also contributes to the score for their Network and their Holding Company.

Point Values

• Grand LIA - 100 points
• Gold - 40 points
• Silver - 15 points
• Bronze - 15 points
• Finalist - 1 point

Holding Company and Network of the Year

• Each individual office receives points, while also contributing to the score for their Holding Company and Network.
• A Holding Company is the parent company of the Networks, including but not limited to WPP; IPG; Omnicom; Publicis Groupe; Dentsu; Accenture; etc.
• A Network is defined as the Agency umbrella, including but not limited to Ogilvy; FCB; BBDO; Dentsu; Accenture Song; IPG Health; LEO; Havas; Stagwell; etc.
• We rely on each Network and Holding Company to provide us with a full and current list all companies under their umbrella. LIA is not responsible for companies not supplied to us by the Agency, Network or Holding Company.

Global and Regional of the Year

LIA honors Global of the Year Awards and Regional of the Year Awards.

The regions recognized are:

• Asia
• Australia / New Zealand
• Europe
• Middle East / Africa
• North America
• South America

To qualify:

• There must be at least three statue wins attributed to your company.
• These awards are calculated based on a point system across various Categories - see the chart below. LIA uses the creative credits that are input at the time of entry to award these points.
• Credits for Case Films will not be calculated.

Global Of The Year

• Holding Company

  Points attained from winning entries within all Categories credited to the networks and companies within a Holding Company. Must have points from multiple companies.
• Network
  Points attained from winning entries within all Categories credited to the companies within a Network. Must have points from multiple offices.
• Client
  Points attained from winning entries within all Categories credited to a Client.
• Agency
  Points attained from winning entries within all Categories credited to an Agency.
• Independent Network
  Points attained from winning entries within all Categories credited to the companies within an Independent Network. Must have points from multiple offices.
• Independent Agency
  Points attained from winning entries within all Categories credited to an Independent Agency.
• Health & Pharma Network
  Points attained from winning entries within Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories credited to Health & Pharma Agencies within a Network. Must have points from multiple offices.
• Health & Pharma Client
  Points attained from winning entries within the Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories credited to a Client.
• Health & Pharma Agency
  Points attained from winning entries within the Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories credited to a Health & Pharma Agency.
• Independent Health & Pharma Network
  Points attained from winning entries within Health & Wellness; Pharma & Medical; Health & Wellness--Craft and Pharma & Medical-Craft Categories credited to Independent Health & Pharma Agencies within a Network. Must have points from multiple offices.
• Independent Health & Pharma Agency
  Points attained from winning entries within Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories credited to an Independent Health & Pharma Agency.
• In-House Company
  Points attained from winning entries within all Categories credited to an In-House Company.
• Design Company
  Points attained from winning entries within the Design & Package Design Categories.
• Production Company
  Points attained from winning entries within all Categories credited to a Production Company.
• Post-Production Company
  Points attained from winning entries within all Categories credited to a Post-Production House; Visual Effects Company; Animation Company or Editing Company.
• PR Network
  Points attained from winning entries within all Categories credited to the PR companies within a Network. Must have points from multiple offices.
• PR Company
  Points attained from winning entries within all Categories credited to a PR Company.
• Media Network
  Points attained from winning entries within all Categories credited to the Media Companies within a Network. Must have points from multiple offices.
• Media Company
  Points attained from winning entries within all Categories credited to a Media Company.
• Music & Sound Company
  Points attained from winning entries within Ambient & Activation; Audio & Radio; Branded Content; Branded Entertainment; Digital; Health & Wellness and Pharma & Medical (inc. Craft); Music & Sound; Online Film; Production & Post-Production; TV & Cinema and Use of Social Media & Influencers credited to the Music Production Company or Sound Design Company.
• Audio & Radio Company
  Points attained from winning entries within the Audio & Radio Category credited to the Sound Design Company; Music Production Company; Recording Studio or Audio Production Company.

Regional Of The Year

To calculate the network's winning points in the region, points from multiple offices must be included.

• Network
  Points attained from winning entries within all Categories credited to the companies within a Network. Must have points from multiple offices.
• Agency
  Points attained from winning entries within all Categories credited to an Agency.
• Independent Network
  Points attained from winning entries within all Categories credited to the companies within an Independent Network. Must have points from multiple offices.
• Independent Agency
  Points attained from winning entries within all Categories credited to an Independent Agency.
• Health & Pharma Network
  Points attained from winning entries within Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories credited to Health & Pharma Agencies within a Network. Must have points from multiple offices.
• Health & Pharma Agency
  Points attained from winning entries within the Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft Categories credited to a Health & Pharma Agency.
• In-House Company
  Points attained from winning entries within all Categories credited to an In-House Company.
• Design Company
  Points attained from winning entries within the Design & Package Design Categories.
• Production Company
  Points attained from winning entries within all Categories credited to a Production Company.

All points are calculated based on the creative attribution information entered when participating in the competition. If you need to correct or supplement the information, please make sure to submit the correct company list.