{"id":240,"date":"2022-04-12T21:54:03","date_gmt":"2022-04-12T13:54:03","guid":{"rendered":"https:\/\/tripple.sg\/liachina\/lia\/?page_id=240"},"modified":"2026-07-01T10:10:24","modified_gmt":"2026-07-01T02:10:24","slug":"categories","status":"publish","type":"page","link":"https:\/\/liachinese.com\/en\/categories-2\/","title":{"rendered":"Categories"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"240\" class=\"elementor elementor-240\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2993a8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2993a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-582eeed\" data-id=\"582eeed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a40561 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a40561\" data-element_type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14e2166\" data-id=\"14e2166\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8eea92 elementor-widget elementor-widget-heading\" data-id=\"f8eea92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enter LIA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9ce3a elementor-nav-menu--dropdown-none page-menu elementor-widget elementor-widget-nav-menu\" data-id=\"3d9ce3a\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-3d9ce3a\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-247\"><a href=\"https:\/\/liachinese.com\/en\/categories-2\/\" class=\"elementor-item\">Categories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-248\"><a href=\"https:\/\/liachinese.com\/en\/award-rules\/\" class=\"elementor-item\">Requirements<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1489\"><a href=\"https:\/\/liachinese.com\/en\/entry-fees\/\" class=\"elementor-item\">Entry Fee<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2137\"><a href=\"https:\/\/liachinese.com\/en\/contact-us\/\" class=\"elementor-item\">Contact LIA<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3d9ce3a\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-247\"><a href=\"https:\/\/liachinese.com\/en\/categories-2\/\" class=\"elementor-item\" tabindex=\"-1\">Categories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-248\"><a href=\"https:\/\/liachinese.com\/en\/award-rules\/\" class=\"elementor-item\" tabindex=\"-1\">Requirements<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1489\"><a href=\"https:\/\/liachinese.com\/en\/entry-fees\/\" class=\"elementor-item\" tabindex=\"-1\">Entry Fee<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2137\"><a href=\"https:\/\/liachinese.com\/en\/contact-us\/\" class=\"elementor-item\" tabindex=\"-1\">Contact LIA<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b6bfcee\" data-id=\"b6bfcee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a5811 elementor-widget elementor-widget-image\" data-id=\"a2a5811\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-a2a5811{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04a028 elementor-widget elementor-widget-image\" data-id=\"a04a028\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/entry.liachinese.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/liachinese.com\/lia\/assets\/2026\/06\/9a0283186d66581e2a6ecfaf22f2d59e.png\" title=\"9a0283186d66581e2a6ecfaf22f2d59e\" alt=\"9a0283186d66581e2a6ecfaf22f2d59e\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa25be6 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"fa25be6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/entry.liachinese.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enter Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abe9e9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4abe9e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Award Categories <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1872ef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a1872ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Click on a category to learn more<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9803842 elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"9803842\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1591\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1591\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Ambient &amp; Activation<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1591\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1591\"><p><strong>Category Definition:<\/strong><\/p><p>The brand's work is accomplished through experiential design, live activation and immersive consumer interaction, utilizing spaces that are highly relevant to the brand.<\/p><h5><b style=\"color: #d30029;\">Client Sector<\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.<\/p><p><strong>B2B<\/strong><br \/>Recognizes work that demonstrates creative excellence in the advertising and promotion of products and services for corporate clients.<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Includes cosmetics, personal care products, beauty programs and services, and first aid products.<\/p><p><strong>Branded Entertainment &amp; Content<\/strong><br \/>Narrative expression of a brand, product or service through entertainment formats.<br \/>The category goes far beyond traditional marketing into a level of real interaction and engagement that is indistinguishable from pure entertainment content.<\/p><p><strong>Education<\/strong><br \/>Includes Educational Institutions, Tutorials and Online Classes<\/p><p><strong>Entertainment:<\/strong><br \/>Includes streaming platforms, live events, museums &amp; galleries, festivals, TV, radio, theater, film &amp; music.<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designers, fashion labels, clothing, jewelry, shoes and handbags.<\/p><p><strong>Financial<\/strong><br \/>Includes financial institutions and related entities, and financial products and services.<\/p><p><strong>Food &amp; Beverage<\/strong><br \/>Includes single food items, sweets and snacks, cooking-related content and various beverages.<br \/>Does not include retail chain or fast food chain brands.<\/p><p><strong>Gaming Technology<\/strong><br \/>Entries should demonstrate how games, interactive entertainment or game-driven technologies can be utilized to create immersive, real-world brand experiences.<br \/>The work should clearly demonstrate how game mechanics, platforms, or technology can be used to engage and involve audiences in a fun and interactive way in a physical environment.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Includes animal health related content.<\/p><p><strong>Retail<\/strong><br \/>Covering both online and offline business forms.<br \/>Includes fast food restaurants, gyms, brick and mortar stores and online stores.<\/p><p><strong>Sports<\/strong><br \/>Includes sporting events, sports teams and individual athletes.<\/p><p><strong>Sustainability &amp; CSRs<\/strong><br \/>Must have brand relevance.<br \/>Entries should demonstrate the realization of mission-conscious expression through creativity, highlighting the brand's stance and actions on ethical, social or environmental issues.<\/p><p><strong>Tech<\/strong><br \/>This includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related technologies.<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms.<\/p><p><strong>Zeitgeist<\/strong><br \/>Creative works that capture the mood of a particular era, or have an impact on the formation of popular culture, or embody the spirit of a particular period.<\/p><h5><b style=\"color: #d30029;\">Specialisms<\/b><\/h5><p><strong>AI-Driven Experiences<\/strong><br \/>Recognize work where AI continues to be a core component of the creative even after the work has gone live.<br \/>Audience experiences are generated, personalized, or continuously updated over time through AI, such as generative audio, personalized content, or adaptive experiences.<\/p><p><strong>Best Use of Humor<\/strong><br \/>Recognizes work that uses humor as a powerful creative tool to engage audiences, break environmental inertia, and create memorable real-world moments.<br \/>The work needs to show how comedic elements can intensify the experience and drive a deeper emotional connection.<\/p><p><strong>Branding &amp; Sponsorship<\/strong><br \/>Recognize outstanding environmental and site activation ideas that bring brand sponsorships to life in a powerful, unexpected and immersive way.<br \/>This includes environmental installations, interactive experiences, in-venue activations, offline fan interactions, or any physical expression used to amplify the sponsorship asset.<\/p><p><strong>Challenger Brand<\/strong><br \/>Recognize bold, disruptive and high-impact experiential, activation and environmental creative work created by the Challenger brand.<br \/>Rather than being category leaders, challenger brands are attempting to rewrite the rules, change consumer expectations, and make a statement on a scale beyond their own.<\/p><p><strong>Created by AI<\/strong><br \/>Recognize meaningful practical use of AI (not limited to the conceptual stage) in the creation or production of a work.<br \/>AI is part of the production process, but the final rendering can be in static form after release.<\/p><p><strong>Creativity on a Budget<\/strong><br \/>Recognizes high-impact work done with ingenuity and high execution despite limited resources.<br \/>The awards do not define work by the size of its budget, but rather center on imagination and clever execution.<br \/>Entrants must provide an overall budget, cost breakdown, and an explanation of why they qualify for the award.<\/p><p><strong>Digital Installations<\/strong><br \/>Recognizing work that transforms a physical space through digital installations and creates an immersive brand experience.<br \/>Entries should demonstrate how digital screens, projections, sensors, dynamic environments or interactive systems are used to interact with audiences.<br \/>This includes large-scale digital displays, projection mapping, responsive environments, interactive walls and floors, multi-sensory art, data visualization installations, or any technology-driven installation designed for public or event settings.<\/p><p><strong>Emerging Technology<\/strong><br \/>Recognizes entries that push the boundaries of innovation through the use of emerging technologies. Entries should demonstrate how emerging or evolving technologies can be utilized to create immersive experiences.<br \/>This includes AR \/ VR \/ MR, AI-driven interactions, spatial computing, holograms, robotics, advanced sensors, wearables, or any cutting-edge technology used to enhance on-site engagement.<\/p><p><strong>Environmental transformation<\/strong><br \/>Recognizes experiential and environmental space work that creates an immersive brand experience by radically altering the physical environment.<br \/>Entries need to demonstrate how public or commercial spaces, natural or man-made environments can be re-imagined through creative design to change perceptions and enable meaningful audience interaction.<\/p><p><strong>In-store customer experience<\/strong><br \/>Recognizes creativity that enhances the in-store shopping experience and transforms the retail space into a place of interaction, exploration and brand engagement.<\/p><p><strong>Launch or Relaunch<\/strong><br \/>Recognizes outstanding work that introduces a new brand, product, service or experience into the marketplace or re-energizes an established brand through a strategic launch or relaunch.<br \/>This includes new product launches, brand debuts, rebranding, repositioning, image refreshes and major market reintroductions.<\/p><p><strong>Local brand<\/strong><br \/>Recognizes creative work created exclusively for local or native brands with a core identity, audience and influence rooted in a specific local market or community.<\/p><p><strong>Real-time activation<\/strong><br \/>Recognize exceptional brand activation work that responds instantly in the moment.<br \/>Entries need to demonstrate how brands can capitalize on real-time opportunities to create instant impact for live participants and wider audiences.<br \/>Such activations can occur at sporting events, music festivals, conferences, cultural moments and public gatherings.<\/p><p><strong>Retail Promotions<\/strong><br \/>Creative work that promotes instant interaction, trial and discussion through the retail environment.<br \/>Entries need to demonstrate how brands can creatively transform in-store spaces, shopping paths or point-of-sale touchpoints to influence consumer behavior in the moment of purchase.<br \/>This includes in-store activation, shelf or display innovation, flash retail, product demonstrations, immersive displays, trial experiences, digital retail integration, or any promotional activity designed to activate shoppers.<\/p><p><strong>Small Scale Ambient<\/strong><br \/>Recognize clever and unexpected small environmental ideas that spark curiosity in surprising ways.<br \/>Formats may include small-scale installations, miniature drops, stickers, decals, floor decals, street objects, tactile elements, small-scale outdoor installations, or any work that takes up little space but transforms everyday spaces into creative moments.<\/p><p><strong>Stunts<\/strong><br \/>Bold, eye-catching and high-impact stunt-like ideas presented through environmental, experiential or live interventions.<br \/>Includes installations, flash mobs, public spectacles, guerrilla actions, live events, and physical stunts designed to provoke an immediate response and gain communications attention.<\/p><p><strong>Use of Mobile and Devices<\/strong><br \/>Recognizes creative work that enhances, extends and transforms real-world experiences through mobile technology, personal devices or connected tools.<br \/>Entries need to demonstrate the central role of mobile devices in engaging, interacting, and personalizing experiences, or the seamless integration between digital and physical spaces.<br \/>This includes forms of activation using smartphones, wearables, AR, QR codes, geolocation, mobile tools, near-field technology, customized apps, and social platforms.<\/p><h5><b style=\"color: #d30029;\">Public Service \/ Charity \/ NGO (Non-Governmental Organization)<br \/>Not eligible for Grand LIA<\/b><\/h5><p><strong>Public Service \/ Charity \/ Non-Governmental Organizations<\/strong><br \/>No brand associations. Entries must come from a non-governmental organization, non-profit, charitable organization, or government sector and drive cognitive enhancement, empathy building, behavioral change, or positive social impact through real-world experiences.<br \/>Entries should demonstrate how experiential creativity can visualize an issue, mobilize a community, or inspire meaningful action.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1592\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1592\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Creative Strategy<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1592\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1592\"><p><strong>Category Definition:<\/strong><br \/>Creative Strategies recognizes strategic work that leads to and inspires the birth of creative concepts through deep digging, research, creative problem solving and exploratory discovery.<br \/>Strategy drives the discovery process, consistently looking for fresh insights and creative triggers.<br \/>The strategy runs through a variety of data and assumptions, drawing on multiple dimensions of culture, category, demographic, brand and context to unlock real creative opportunities.<br \/>This award recognizes: a deep understanding of culture, category, consumer and brand that can breed creative ideas with significant impact.<\/p><p>Entries need to demonstrate: how the understanding and refinement of the wider factors listed above has led to and driven the development of the creative concept, and the significant impact the idea has had.<br \/>Judging will be based on the following criteria:<strong>Strategy, insights, creative concepts, and overall impact and results.<\/strong><\/p><h5><b style=\"color: #d30029;\">Client Sector<\/b><\/h5><p><strong>Automotive<\/strong><br \/>Creative strategies for conventional cars, electric vehicles (EVs), self-driving vehicles, automotive accessories and services, and related initiatives and products.<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Creative strategy for products, services and experiences related to beauty, mind and body wellness.<\/p><p><strong>CPG \/ FMCG<\/strong><br \/>Creative strategies for all products that can be consumed.<\/p><p><strong>Fashion, Lifestyle &amp; Entertainment<\/strong><br \/>For creative strategies ranging from fashion and fashion brands and designers, to lifestyle, entertainment content, experiences and related organizations.<\/p><p><strong>Financial<\/strong><br \/>Applies to financial institutions and related entities, as well as creative strategies for financial products and services.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Creative strategies for projects related to health and physical and mental well-being.<br \/>Includes DTC (Direct to Consumer), HCP (Healthcare Practitioner) and PSP (Patient Support Program).<\/p><p><strong>Retail<\/strong><br \/>Creative strategies for all retail experiences, both online and offline.<\/p><p><strong>Tech<\/strong><br \/>Creative strategies for Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related technologies.<\/p><p><strong>Travel<\/strong><br \/>Creative strategy for all travel-related content such as hotels, airlines and booking platforms.<\/p><p><strong>All Other<\/strong><br \/>Applies to creative strategies that do not fit neatly into the typical industry categorization above, but are designed to drive the creative expression of a product, service, experience or brand.<\/p><h5><b style=\"color: #d30029;\">Creative Marketing Impact<\/b><\/h5><p><strong>Branded Entertainment &amp; Content<\/strong><br \/>Narrative expression of a brand, product or service through the form of entertainment goes far beyond traditional marketing into a level of real interaction and engagement that is indistinguishable from pure entertainment content.<\/p><p><strong>Breaking Sector Convention<\/strong><br \/>Demonstrate strategic thinking that helps brands succeed by breaking or redefining specific industry conventions.<\/p><p><strong>Experiential<\/strong><br \/>Creative strategies that focus on positive brand perceptions built through quality experiences.<\/p><p><strong>Long-term Creative Strategy \/ Effectiveness<\/strong><br \/>Quantifiable results and sustained success from the creative strategy should be demonstrated, proving its ability to deliver meaningful results and make a positive impact.<br \/>(Note: Since this subcategory is based on long-term effectiveness, some works must have been released to the public by 2025.)<\/p><p><strong>Partnership &amp; Collaboration<\/strong><br \/>A joint collaboration between brands, individuals, influencers or organizations that leads to creative and disruptive strategic outcomes.<\/p><p><strong>Real-time marketing<\/strong><br \/>Demonstrate strategic thinking that enables brands to express themselves creatively in real-time situations.<\/p><p><strong>Use of Media<\/strong><br \/>Achieving excellence in the use of broadcast-type media through creative strategy.<\/p><p><strong>Use of Social Media<\/strong><br \/>Achieve excellence in the use of social platforms and channels through creative strategy.<\/p><h5><b style=\"color: #d30029;\">Strategy &amp; Insight<\/b><\/h5><p><strong>Consumer insight<\/strong><br \/>Present an engaging and inspiring consumer insight.<\/p><p><strong>Contextual Insight<\/strong><br \/>Generate creative entry points from media or contextually relevant insights in a unique and impactful way.<\/p><p><strong>Creative use of data<\/strong><br \/>Data-driven creative strategy.<\/p><p><strong>Cultural insight<\/strong><br \/>Demonstrate a unique cultural perspective or insight that unlocks original and impactful creative opportunities.<\/p><p><strong>Customer Targeting<\/strong><br \/>Reach a specific group of people or ethnicity in a unique and effective way.<\/p><p><strong>Original thinking<\/strong><br \/>Demonstrate a new and original way of thinking that leads to the birth of ideas.<\/p><p><strong>Zeitgeist<\/strong><br \/>Creative strategies that have an impact on the ideas that shape popular culture, or that embody the spirit of a particular era.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><li>Judges must submit a Case Study movie.<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1593\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1593\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Creativity In PR<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1593\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1593\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes PR work with creative thinking at its core.<br \/>They drive and influence public opinion, are culturally relevant, and focus on brand reputation management, with the goal of building and enhancing positive perceptions and public goodwill for the brand across the entire PR communications spectrum.<br \/>Entries must include an Earned Media component.<\/p><p>Entry selection will be based on:<strong>Creative ideas, insights, and final results.<\/strong><\/p><h5><b style=\"color: #d30029;\">Client Sector<\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Includes cosmetics, personal care products, beauty treatments\/services and first aid products.<\/p><p><strong>Education<\/strong><br \/>Communications campaigns that help educational institutions, practices and faculty build awareness in a competitive marketplace.<\/p><p><strong>Entertainment:<\/strong><br \/>Promote museums and galleries, theaters, movies, and TV\/cable\/online content.<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designers, fashion labels, clothing, jewelry, shoes &amp; handbags.<\/p><p><strong>Financial<\/strong><br \/>Includes financial institutions and related entities, and financial products and services.<\/p><p><strong>Food &amp; Beverage<\/strong><br \/>Includes single food or beverage products and does not include retail or fast food restaurant chains.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>To promote products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Includes animal health related content.<\/p><p><strong>Retail<\/strong><br \/>Covers both online and offline commerce.<br \/>This includes fast food chains, gyms, brick and mortar stores and online stores.<\/p><p><strong>Tech<\/strong><br \/>Includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related content.<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms.<\/p><h5><b style=\"color: #d30029;\">Specialisms<\/b><\/h5><p><strong>B2B<\/strong><br \/>Recognizes creative excellence in the advertising and promotion of products and services for business customers (business-to-business).<\/p><p><strong>Brand PR<\/strong><\/p><p><strong>Corporate Communications<\/strong><\/p><p><strong>Crisis management<\/strong><br \/>A communications campaign used to manage and protect the reputation of a brand, organization or individual that has been affected or threatened by a crisis.<\/p><p><strong>Public and political affairs<\/strong><br \/>Includes public policy, political agendas, legislative change, and political communication activities.<\/p><p><strong>SDGs, Sustainability &amp; CSRs<\/strong><br \/>It must be associated with a brand.<br \/>It should demonstrate a creative approach to \"mission-driven\" communications, highlighting the brand's position and actions on ethical, social or environmental issues.<\/p><h5><b style=\"color: #d30029;\">Situational &amp; Culture \/ Context<\/b><\/h5><p><strong>Best Global Market<\/strong><br \/>Communication campaigns for global markets using specific cultural and behavioral insights.<\/p><p><strong>Best Local \/ Regional \/ National Market<\/strong><br \/>Focus on single-market or country-specific communications campaigns using specific cultural and behavioral insights.<\/p><p><strong>Best Product Launch<\/strong><br \/>Systematic communication planning and execution for the launch of a new product or the relaunch of an existing product.<\/p><p><strong>Challenger Brand<\/strong><br \/>Brand communication campaigns that respond to competitive pressures and challenge established strong brands through creative thinking, innovative approaches and execution.<\/p><h5><b style=\"color: #d30029;\">PR Technique \/ Tactics<\/b><\/h5><p><strong>Best Use of Content Marketing<\/strong><\/p><p><strong>Best Use of Events and Stunts<\/strong><br \/>Including conference \/ exhibition and festival promotions, where PR strategies are used to increase brand awareness and achieve the client's business objectives.<\/p><p><strong>Best Use of Social Media<\/strong><br \/>A communication campaign designed specifically for a social media platform (which must be clearly labeled with the name of the platform) that focuses on the brand's target audience.<\/p><p><strong>Best Use of Sponsorship<\/strong><br \/>Recognizes the overall planning and execution of a sponsorship campaign and the ability to amplify the value of the sponsorship through PR support.<\/p><p><strong>Best Use of Strategic Partnership<\/strong><\/p><p><strong>Influencer Marketing<\/strong><br \/>Recognizes the most effective, creative and innovative PR campaigns that work with opinion leaders as part of a PR strategy to increase brand awareness and achieve business goals.<\/p><p><strong>Media relations<\/strong><br \/>Best use of Earned Media.<\/p><h5><b style=\"color: #d30029;\"><strong>Public Service \/ Charity \/ NGO (Non-Governmental Organization)<br \/>Not eligible for Grand LIA<\/strong><\/b><\/h5><p><strong>Public services \/ <\/strong><strong>Charity \/ <\/strong><strong>NGO<\/strong><br \/>No brand associations. Must be a project initiated by a non-governmental organization, non-profit, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><li>Judges must submit a Case Study movie.<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1594\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1594\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Creators and Social Platforms<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1594\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1594\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes creative work designed for, shaped by, and activated within social platforms and creator ecosystems.<br \/>The work should demonstrate platform native thinking, effective use of creators or communities, and a deep understanding of social behavior, content forms, algorithmic mechanisms and engagement methods.<br \/>Creativity can start on a social platform and expand outward, but the social platform must be the primary creative driver, not just the distribution channel.<br \/>Entries must be accompanied by the submission of interactive engagement data during judging.<\/p><h5><b style=\"color: #d30029;\">Client Sector<\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.<\/p><p><strong>B2B<\/strong><br \/>Recognizes creative excellence in the advertising and promotion of products and services for business customers (business-to-business).<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Includes cosmetics, personal care products, beauty treatments and services, and first aid products.<\/p><p><strong>Content &amp; Entertainment<\/strong><br \/>Brand-led narrative or entertainment content that can exist across platforms and whose value is not defined by platform mechanics alone, but is centered on social prioritization.<\/p><p><strong>Education<\/strong><br \/>Includes educational institutions, teaching tutorials and online courses.<\/p><p><strong>Entertainment:<\/strong><br \/>Includes streaming platforms, live events, museums &amp; galleries, festivals, TV, radio, theater, film &amp; music.<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designers, fashion labels, clothing, jewelry, shoes &amp; handbags.<\/p><p><strong>Financial<\/strong><br \/>Includes financial institutions and related entities, and financial products and services.<\/p><p><strong>Food &amp; Beverage<\/strong><br \/>Includes single food items, sweets and snacks, cooking practices, and beverages.<br \/>Does not include retail or fast food chain brands.<\/p><p><strong>gaming technology<\/strong><br \/>Entries need to demonstrate how games, interactive entertainment or game-driven technologies are used to create immersive, real-world brand experiences.<br \/>The work should clearly illustrate how it engages the audience in a fun and interactive way in a physical environment through game mechanics, platforms, or technology.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Includes animal health related content.<\/p><p><strong>Retail<\/strong><br \/>Covers both online and offline commerce.<br \/>This includes fast food chains, gyms, brick and mortar stores and online stores.<\/p><p><strong>Sports<\/strong><br \/>Includes sporting events, sports teams and individual athletes.<\/p><p><strong>Sustainability &amp; CSRs<\/strong><br \/>It must be associated with a brand.<br \/>It should demonstrate a creative approach to \"mission-driven\" communications, highlighting the brand's position and actions on ethical, social or environmental issues.<\/p><p><strong>Tech<\/strong><br \/>Includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related content.<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms.<\/p><p><strong>Zeitgeist<\/strong><br \/>Creative works that capture the mood of a particular era, or that have an impact on shaping popular cultural perceptions and embody the spirit of a particular era.<\/p><h5><b style=\"color: #d30029;\">Specialisms<\/b><\/h5><p><strong>AI <\/strong><strong>Driver Experience<\/strong><br \/>For cinematic or online video works where AI plays a central role in the way the narrative is presented or developed, such as personalized versions, dynamic narratives, or generative engagement.<\/p><p><strong>Normalized Social Strategies<\/strong><br \/>Consistent and long-term social creativity and ecosystem thinking keeps brands consistently visible and engaged, not just in a single communications spike.<\/p><p><strong>Best Use of Real-Time Advertising<\/strong><br \/>Creative work and experiences that take place in real-time environments allow brands or organizations to connect with consumers in unique and fresh ways.<\/p><p><strong>Challenger Brand<\/strong><br \/>Respond to competitive pressures and challenge established strong brands through creative thinking, innovative approaches and execution.<\/p><p><strong>Creative use of community management<\/strong><br \/>Using brand fan culture, personalized interactions, sub-communities, dialogue mechanisms, user-generated content and real-time interactions, community engagement and ongoing management translates or leads to creative outcomes in and of itself.<\/p><p><strong>Creative use of data<\/strong><br \/>Recognizes work that incorporates data into creative execution in innovative ways, including data narratives, real-time data and data visualization.<\/p><p><strong>Creative Use of Paid Social Media<\/strong><br \/>Extend reach and engagement through innovative use of paid social media formats, targeting strategies and data insights.<\/p><p><strong>Creativity in Business<\/strong><br \/>Recognize creative work that inspires preference, transaction, payment and purchase behavior.<\/p><p><strong>Creator Co-Creation<\/strong><br \/>Treat creators as true partners, not just endorsement roles, and co-create brand-driven, authentic content.<\/p><p><strong>Humour<\/strong><br \/>Build stories through comedy and humor to engage and impress consumers.<\/p><p><strong>Innovative Use of Creators &amp; Social Platforms<\/strong><\/p><p><strong>Live Stream<\/strong><\/p><p><strong>Platform Native \/ <\/strong><strong>Vertical  Entertainment<\/strong><br \/>Creative works shaped by platform behaviors, content forms and usage rituals.<br \/>Works will not exist in the same way if they are removed from the platform.<br \/>Includes stream-first, vertical screen, serialized, emoji-driven and creator-influenced oriented content formats.<\/p><p><strong>Social-Led Integrated Campaign<\/strong><br \/>A creative concept born on social platforms and extended to other communication channels.<\/p><p><strong>Social Media Page<\/strong><br \/>The overall social media content and presentation of a brand or individual.<\/p><p><strong>Social Media Post<\/strong><br \/>A single piece of social media content posted by a brand or individual.<\/p><p><strong>Unboxing<\/strong><\/p><h5><b style=\"color: #d30029;\">Craft<\/b><\/h5><p><strong>Photography<\/strong><br \/>About the art of lighting, composition and color systems.<br \/>Need to demonstrate a high level of mastery of technology, movement and unique visual style that serves the story and concept.<\/p><p><strong>Copywriting<\/strong><br \/>The way copy is used in the overall creative execution.<\/p><p><strong>Created by AI<\/strong><br \/>Applies to completed works where AI has made a substantial contribution to the image, editing, sound, or voiceover during the production process.<\/p><p><strong>Direction<\/strong><br \/>The director should inject imagination and overall vision into the idea or concept, and coordinate the casting, presentation and overall style.<\/p><p><strong>Editing<\/strong><br \/>Through the art of editing and grouping, the director's vision is fleshed out to shape the overall atmosphere, pace and expression of the work.<\/p><p><strong>Original Music<\/strong><br \/>Music (which may or may not contain lyrics), not pre-existing repertoire or material music, composed specifically for the work and used to serve the creative execution.<\/p><p><strong>Production Design<\/strong><br \/>The overall visual concept of the production, including set, location, graphics, props, lighting, camera angles and costume style.<\/p><p><strong>Tone of Voice<\/strong><br \/>Create written or spoken expressions for brands or products that have a sense of character or high relevance and should reflect the current times and cultural context.<\/p><p><strong>Visual Effects<\/strong><br \/>Seamlessly integrating live-action elements, CGI, digitally painted scenes and live-action images, emphasizing realistic effects rather than animation techniques per se.<\/p><h5><b style=\"color: #d30029;\">Public Service \/ Charity \/ NGO (Non-Governmental Organization)<br \/>Not eligible for Grand LIA<\/b><\/h5><p><strong>Public Service<\/strong><strong> \/ <\/strong><strong>Charity<\/strong><strong> \/ <\/strong><strong>NGO<\/strong><br \/><strong>Brand associations are not included.<\/strong>Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - URL, MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><\/ul><p>If the URL provided hosts the same content as MOV or MP4, there is no need to upload the MOV or MP4 file directly.<\/p><p>JPEG files will not be evaluated and will only be submitted as a supplement if the media file is not uploaded directly into the system.<\/p><p><strong>URL Parameters<\/strong><\/p><ul><li>All URLs must remain accessible from the Entry Submission Date until the <strong>2026 <\/strong><strong>Year 12 <\/strong><strong>Month 31 <\/strong><strong>date<\/strong>.<\/li><li>The URL can be linked to a landing page that focuses on all the content required for judging. The page can contain the creative concept, the translation instructions and the entry itself.<\/li><li>If content is restricted, all necessary usernames and passwords must be provided. This information is for review purposes only and will not be disclosed in any public source.<\/li><li>Entries that cannot be viewed due to an incorrect URL, username or password will be disqualified from judging and the entry fee will not be refunded.<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1595\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1595\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Design<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1595\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1595\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes excellence in visual identity, production quality, and craft execution.<br \/>It covers all forms of creative conceptualization and execution that rely on visual content to convey a brand message or reinforce consumer brand awareness.<\/p><h5><b style=\"color: #d30029;\">By Industry<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>AI-Driven Experiences<\/strong><br \/>Recognizes work where AI continues to be a core component of the creative after the work has been released - the audience experience is generated, personalized, or continuously updated through AI (e.g., generative audio, personalized content, adaptive experiences).<\/p><p><strong>B2B<\/strong><br \/>Advertising and communication works that promote products or services for corporate clients, recognizing outstanding creative performances among them.<\/p><p><strong>Best Global Market<\/strong><br \/>Works that use specific cultural and behavioral insights and are distributed globally.<\/p><p><strong>Best Local Market<\/strong><br \/>Works released for a single market or city using specific cultural and behavioral insights.<\/p><p><strong>Best Regional \/ National Market<\/strong><br \/>Works released for a specific region or country using specific cultural and behavioral insights.<\/p><p><strong>Outdoor<\/strong><br \/>Includes static and interactive\/digital billboard formats. Must be large outdoor format and placement must be outdoors.<\/p><p><strong>Branding \/ Corporate Identity<\/strong><br \/>Includes business cards, invitations, calendars and all types of corporate stationery design.<\/p><p><strong>Branded Content<\/strong><br \/>Original content created by brands. Interact with consumers through platform-based communication methods, replacing traditional advertising forms with content engagement to deliver marketing messages.<\/p><p><strong>Brochures \/ Catalogues<\/strong><br \/>Includes annual reports.<\/p><p><strong>Challenger Brand<\/strong><br \/>Brand work that challenges the established brand landscape with creative thinking, innovative approach and execution under competitive pressure.<\/p><p><strong>Created by AI<\/strong><br \/>Recognizes work that makes substantial use of AI (not just in the conceptual stage) in the creation or production process.AI is involved in the production process, but the final work may be a static result after release.<\/p><p><strong>Creative use of data<\/strong><br \/>Recognizes work that incorporates data into creative executions in innovative ways. Includes data narratives, social media data and real-time data.<\/p><p><strong>Creativity on a Budget<\/strong><br \/>Creative ideas are realized with a limited budget and results significantly exceed budget expectations.<br \/>Required on the application form: total budget, cost split breakdown, and statement of eligibility.<\/p><p><strong>Data visualization<\/strong><br \/>Communicate information through data visualization. Includes graphics, audio, content, installations, or interactive, dynamic, or static forms utilizing emerging technologies.<\/p><p><strong>Direct Marketing<\/strong><br \/>Forms of communication designed to get a direct response from consumers. Includes newspaper folders, wrap-around ads, street flyers, digital and interactive websites, reply cards, posters and trial distribution.<\/p><p><strong>Displays &amp; Installations<\/strong><br \/>Can be designed for permanent or temporary public spaces that play a role in communicating brand messages or optimizing the spatial environment, such as exhibitions, flash stores, window displays, etc.<\/p><p><strong>Editorial Design<\/strong><br \/>Specializes in layout and type design for publications such as books, newspapers, brochures, magazines, etc.<\/p><p><strong>Experience Design<\/strong><br \/>Designed around products, processes, services, events and spatial environments, the focus is on shaping positive brand perceptions through high quality consumer experiences.<\/p><p><strong>Gaming<\/strong><br \/>Works related to gaming or gaming culture either incorporate strong gamification elements in their communication or push the boundaries of the gaming and\/or virtual universe to create entertaining and connecting experiences for players and audiences.<\/p><p><strong>Innovative use of design<\/strong><br \/>Entry must be in the form of a Case Study (CS).<\/p><p><strong>Limited \/ Special Edition<\/strong><br \/>Limited edition, partially numbered. Usually marketed for a limited period of time only.<\/p><p><strong>Logo design<\/strong><\/p><p><strong>Naming<\/strong><br \/>Creating a name for a new brand or product that conveys the brand's soul and positioning in a compelling and memorable way.<\/p><p><strong>Not-for-Profit<\/strong><br \/>An organization whose primary goal is to serve the public, such as a camp or school.<\/p><p><strong>Point-of-Sale<\/strong><br \/>A display design that is usually set up indoors and used to directly promote or sell a product or service.<br \/>Does not include posters or print ads.<\/p><p><strong>Posters<\/strong><\/p><p><strong>Product Design<\/strong><br \/>From conception to design and manufacturing, we create products that meet consumer needs. It must be functional and solve real problems.<\/p><p><strong>Prototype<\/strong><br \/>Fully functional and equal scale production product designs for small test markets, or not yet officially available for sale.<\/p><p><strong>Rebrand<\/strong><br \/>Renewal or restructuring of an established brand image to meet changing consumer needs.<br \/>The original brand identity system needs to be provided as a reference.<\/p><p><strong>Self-promotion<\/strong><br \/>For the sole purpose of promoting the entrants themselves.<\/p><p><strong>Signage<\/strong><\/p><p><strong>Spatial design<\/strong><br \/>This includes public spaces, bus stops, airports, parks and office spaces.<\/p><p><strong>Sustainable Design and SDG<\/strong><br \/>A design that takes full account of its impact on the environment, community or society in the design of a product.<\/p><p><strong>Zeitgeist<\/strong><br \/>A creative work that captures the mood of a particular era or participates in shaping pop culture concepts that embody the spirit of a particular era.<\/p><h5><b style=\"color: #d30029;\">process category\u00a0<\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Art direction<\/strong><br \/>Covers the presentation of the overall artistic aspects of the work, including all images, logos and slogans.<\/p><p><strong>Copywriting<\/strong><br \/>The use of copy in the overall execution. Must include all images, logos and taglines.<\/p><p><strong>Illustration<\/strong><br \/>The use of illustrative elements in the overall execution. Must include all logos and taglines.<\/p><p><strong>Motion Graphics \/ Animation<\/strong><br \/>Includes traditional frame-by-frame (Cel Animation), motion graphics, and 2D or 3D computer-generated imagery.<\/p><p><strong>Photography<\/strong><br \/>Use of photographic imagery in the overall execution. Must include all logos and taglines.<\/p><p><strong>Typography<\/strong><br \/>The use of type treatments in the overall execution. Must include all images, logos and taglines.<\/p><p><strong>Visual Design<\/strong><br \/>Create a visual presentation that appeals to consumers through colors, images, fonts and overall layout.<\/p><h5><b style=\"color: #d30029;\">Public Service \/ Charity \/ NGO (Public Service \/ Charity \/ NGO) Individual Works and Series Subcategories<br \/>Not eligible for Grand LIA<\/b><\/h5><p><strong>Public Service<\/strong><strong> \/ <\/strong><strong>Charity<\/strong><strong> \/ <\/strong><strong>NGO<\/strong><br \/><strong>Brand associations are not included.<\/strong>Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><\/ul><p><strong>Series Description:<\/strong><\/p><ul><li>Each title needs to be uploaded separately<\/li><li>The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1596\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1596\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Digital<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1596\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1596\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes works that use digital platforms or digital technologies as creative infrastructure, as opposed to merely using digital channels as an additional means of distribution after the fact.<br \/>Entries should fully utilize digital platforms, data, user experience (UX), and social ecosystems to effectively connect with the brand's audience.<br \/>Covering but not limited to: apps, banner ads, games, mobile, social media, augmented reality (AR), virtual reality (VR), wearables and websites.<\/p><h5><b style=\"color: #d30029;\">Client Industry<\/b><b style=\"color: #d30029;\"><strong>Categories<\/strong><\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, and related initiatives and products.<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Includes cosmetics, personal care products, beauty treatments and services, and first aid products.<\/p><p><strong>Branded Entertainment &amp; Content<\/strong><br \/>Narrative content that utilizes an entertainment format for brand, product or service communication.<br \/>Go beyond traditional marketing methods into a level of authentic engagement that is virtually indistinguishable from pure entertainment content.<\/p><p><strong>Education<\/strong><br \/>Communication campaigns that help educational organizations, educational practitioners and education practitioners build awareness in a highly competitive marketplace.<br \/>Includes instructional tutorials and online courses.<\/p><p><strong>Entertainment:<\/strong><br \/>Includes streaming services, live events, museums and galleries, festivals, television, radio, theater, film and music.<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designers, fashion labels, clothing, jewelry, shoes &amp; handbags.<\/p><p><strong>Financial<\/strong><br \/>Includes financial institutions and related entities, and financial products and services.<\/p><p><strong>Food &amp; Beverage<\/strong><br \/>Includes single food items, sweets and snacks, cooking practices, and beverages.<br \/>Does not include retail or fast food chain brands.<\/p><p><strong>Gaming<\/strong><br \/>works related to gaming or gaming culture, or ideas that make significant use of gamification elements in their communication.<br \/>As well as works that extend from games and\/or virtual universes to create entertaining and connected experiences that serve players and wider audiences.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Includes animal health related content.<\/p><p><strong>Retail<\/strong><br \/>Covers both online and offline commerce.<br \/>This includes fast food chains, gyms, brick and mortar stores and online stores.<\/p><p><strong>Sports<\/strong><br \/>Includes sporting events, sports teams and individual athletes.<\/p><p><strong>Sustainability &amp; CSRs<\/strong><br \/>It must be associated with a brand.<br \/>It should demonstrate a creative approach to driving mission-driven communications, highlighting the brand's stance on ethical, social or environmental issues.<\/p><p><strong>Tech<\/strong><br \/>This includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and games.<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms.<\/p><p><strong>Weird Wonderful Work<\/strong><\/p><p><strong>Zeitgeist<\/strong><br \/>Creative works that capture a specific mood or have an impact on shaping pop culture perceptions and embody the spirit of a particular era.<\/p><h5><b style=\"color: #d30029;\">special<\/b><b style=\"color: #d30029;\"><strong>Categories<\/strong><\/b><\/h5><p><strong>AI <\/strong><strong>Enhanced workflow<\/strong><br \/>Recognizes work that achieves quantifiable improvements in process quality, production speed, scale, localization, or consistency through an AI-enabled production process.<br \/>This can include tooling systems, modular processes, automated version generation, adaptive templates, smart asset systems, etc.<br \/>Judging focuses on reproducibility, real impact, creative control and quality retention (not just novelty).<\/p><p><strong>AI <\/strong><strong>Driver Experience<\/strong><br \/>Recognizing work where AI continues to be a core component of the idea after the work has gone live -<br \/>Audience experiences are generated, personalized, or dynamically updated over time through AI (e.g., generative audio, personalized content, adaptive experiences).<\/p><p><strong>Apps<\/strong><\/p><p><strong>Augmented reality<\/strong><br \/>A form of experience that integrates digital information in real time in a real-world environment.<\/p><p><strong>Best Use of Real-Time Advertising<\/strong><br \/>Creative work and experiences that take place in real-time contexts allow a brand or organization to connect with consumers in a unique and fresh way.<\/p><p><strong>Challenger Brand<\/strong><br \/>Work that responds to competitive pressures and challenges established strong brands through creative thinking, innovation and execution.<\/p><p><strong>Produced by AI<\/strong><br \/>Recognize AI that has been used meaningfully in the creation or production of a work (not limited to creative conception).<br \/>AI is involved in the production process, but the work may be a static result when released.<\/p><p><strong>Creative use of data<\/strong><br \/>Recognizing work that incorporates data in innovative ways for creative execution.<br \/>Includes data narratives, social media data, real-time data and data visualization.<\/p><p><strong>Creativity in Business<\/strong><br \/>Recognize creative work that inspires preference, transaction, payment and purchase behavior.<\/p><p><strong>Creativity on a Budget<\/strong><br \/>Work that achieves creative results far beyond expectations on a limited budget.<br \/>An overall budget, cost break down and description of what qualifies for this award must be provided on the entry form.<\/p><p><strong>Innovative Use of Digital<\/strong><\/p><p><strong>Microsites<\/strong><\/p><p><strong>Mobile advertising<\/strong><br \/>A form of communication that reaches and influences consumers through mobile devices.<\/p><p><strong>Tone of Voice<\/strong><br \/>Creating personality and relevance in written and\/or spoken communication for a product or brand.<br \/>It should reflect the current time and cultural context.<\/p><p><strong>User Interface and Navigation<\/strong><br \/>User interaction path and operation flow design.<\/p><p><strong>Use of Social Media<\/strong><br \/>The way brands integrate with social media platforms.<\/p><p><strong>user experience<\/strong><br \/>Experience design that focuses on user behavior or emotional response.<\/p><p><strong>Viral<\/strong><\/p><p><strong>Virtual Reality<\/strong><br \/>Replacing the user's vision with a screen device to provide an immersive or interactive digital experience.<br \/>Can be in the form of a single or multi-player experience.<br \/>Participants are required to submit a case study detailing the creative concept and presenting a complete picture of the user's actual experience of VR.<\/p><h5><b style=\"color: #d30029;\"><strong>AI Craft<br \/>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>AI Audio<\/strong><br \/>Apply AI in a refined way for audio creation, generation or adaptation, including dynamic music systems.<br \/>Evaluation criteria include quality, originality and fit with the creative concept.<\/p><p><strong>AI Editing \/ Versioning \/ Localization<\/strong><br \/>AI makes a substantial difference in the editing process.<br \/>Or to enable high-quality versioning at scale across formats\/languages while maintaining creative intent.<\/p><p><strong>AI Performance \/ Voice \/ Character<\/strong><br \/>AI is used for character acting, facial or voice manipulation, localized voiceovers, or compositing performers.<br \/>Assessment priorities include credibility, artistic intent and responsible use.<\/p><p><strong>AI VFX \/ Compositing \/ Image Synthesis<\/strong><br \/>AI is used to generate, expand, or synthesize images to serve final film, television, or visual output.<br \/>Includes generative environments, scene extensions, and synthesized elements.<\/p><p><strong>End-to-end AI<\/strong><br \/>Recognizing that most of the core assets (visual, audio, or performance) are generated by AI.<br \/>and done under the guidance of strong human creativity.<br \/>The assessment focuses on originality, quality of workmanship, strength of concept and transparent disclosure and rights compliance.<\/p><h5><b style=\"color: #d30029;\"><strong>Craft<\/strong><\/b><\/h5><p><strong>Animation \/ <\/strong><strong>Motion Graphics<\/strong><br \/>Includes animation, holograms and motion graphics.<\/p><p><strong>Art direction<\/strong><br \/>Overall artistic presentation of the work, including all images, logos and slogans.<\/p><p><strong>Copywriting<\/strong><br \/>The way the copy is used in the overall creative execution must cover all images, logos and taglines.<\/p><p><strong>Illustration<\/strong><br \/>The way illustration is used in the overall creative execution must cover all logos and taglines.<\/p><p><strong>graphic design<\/strong><br \/>Includes artwork, image processing and photography.<\/p><p><strong>Music and Sound Design<\/strong><br \/>Includes music, brand partnerships and sound identity systems.<\/p><p><strong>Typography<\/strong><br \/>The way the typeface is used in the overall creative execution must encompass all images, logos and slogans.<\/p><p><strong>Visual Design<\/strong><br \/>Build a visual presentation that appeals to consumers through color, images, fonts and overall layout.<\/p><h5><b style=\"color: #d30029;\"><strong>Public Service \/ Charity \/ NGO (Non-Governmental Organization)<br \/>Not eligible for Grand LIA<\/strong><\/b><\/h5><p><strong>Public services \/ <\/strong><strong>Charity \/ <\/strong><strong>NGO<\/strong><br \/><strong>Brand associations are not included.<\/strong>Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - URL, MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><\/ul><p>If the URL provided hosts the same content as MOV or MP4, there is no need to upload the MOV or MP4 file directly.<\/p><p>JPEG files will not be evaluated and will only be submitted as a supplement if the media file is not uploaded directly into the system.<\/p><p><strong>URL Parameters<\/strong><\/p><ul><li>All URLs must remain accessible from the Entry Submission Date until the <strong>2026 <\/strong><strong>Year 12 <\/strong><strong>Month 31 <\/strong><strong>date<\/strong>.<\/li><li>The URL can be linked to a landing page that focuses on all the content required for judging. The page can contain the creative concept, the translation instructions and the entry itself.<\/li><li>If content is restricted, all necessary usernames and passwords must be provided. This information is for review purposes only and will not be disclosed in any public source.<\/li><li>Entries that cannot be viewed due to an incorrect URL, username or password will be disqualified from judging and the entry fee will not be refunded.<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1597\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1597\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entertainment &amp; Content<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1597\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1597\"><p><strong>Category Definition:<\/strong><br \/>Recognizes work that promotes a brand, product or service through an entertaining narrative. This category goes far beyond traditional forms of marketing, emphasizing authentic engagement and rewarding creative work that is virtually indistinguishable from pure entertainment on an experiential level and truly engages the audience. Creativity can build on ecosystems such as film, TV, gaming, mobile and live events.<\/p><h5><b style=\"color: #d30029;\">By Industry<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes conventional vehicles, electric vehicles (EVs), self-driving vehicles, automotive parts and services, related initiatives and products<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Includes cosmetics, toiletries, beauty care and services, and first aid products<\/p><p><strong>Education<\/strong><br \/>Includes educational institutions, courses of study, online classes and tutorials<\/p><p><strong>Entertainment:<\/strong><br \/>Includes streaming platforms, live events, museums &amp; galleries, festivals, TV, radio, theater, film &amp; music<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designer labels, fashion houses, apparel, jewelry, shoes and handbags.<\/p><p><strong>Financial<\/strong><br \/>including financial institutions and organizations, and related products and services<\/p><p><strong>Food &amp; Beverage<\/strong><br \/>Includes mono-foods, sweets and snacks, culinary forms and beverages<br \/><em>Excluding retail or fast food chains<\/em><\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Includes products and services for the purpose of specialized medical care, self-diagnosis, health restoration or maintenance<br \/>Also includes the field of animal health<\/p><p><strong>Retail<\/strong><br \/>Online and offline business forms<br \/>Including fast food restaurants, gyms, brick and mortar stores and e-commerce platforms<\/p><p><strong>Sports<\/strong><br \/>Including sporting events, sports teams and individual athletes<\/p><p><strong>Sustainability &amp; CSRs<\/strong><br \/>Must have brand association<br \/>It should reflect a creative drive for mission-driven projects that focus on the brand's expression of ethical, social or environmental issues.<\/p><p><strong>Tech<\/strong><br \/>Includes Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), cell phones, tablets, computers and gaming related content<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms<\/p><p><strong>Zeitgeist<\/strong><br \/>Creative works that capture the mood of a particular era, or participate in shaping pop culture concepts that embody the spirit of a particular era<\/p><h5><b style=\"color: #d30029;\">By Channel<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Brand Activations &amp; Events<\/strong><br \/>Includes conferences, exhibitions or large-scale events used to promote brands or products<\/p><p><strong>Audio: music, radio, podcasts or sound documentaries<\/strong><br \/>Includes both long and short content formats<\/p><p><strong>Gaming<\/strong><br \/>works related to games or game culture.<br \/>or have strong gamification elements in their communications.<br \/>Or push the boundaries of gaming and virtual universes to create entertaining and connecting experiences for players and viewers alike<\/p><p><strong>Music videos<\/strong><br \/>short films or video works centered on popular songs or performances by artists.<br \/>Promoting a song or brand through dramatic narrative and visual expression<br \/><em>Film <\/em><em>Includes both feature and short formats<\/em><\/p><p><strong>Social Media \/ Content Creators<\/strong><br \/>Ways for brands to integrate with social media platforms and content creators<\/p><h5><b style=\"color: #d30029;\">craft category<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Augmented reality<\/strong><br \/>a digital experience that combines real images (via camera or direct vision) with computer-generated images (e.g., superimposed layers or processed frames).<br \/>May be practical, functional or creative expression<br \/>Participants are required to submit a case study that clearly conveys the concept of the AR experience and how the user actually experienced it.<\/p><p><strong>Use of AI  Recognizes<\/strong><br \/>Recognize cases of substantial use of AI in the creation or production of works (not limited to the conceptual stage)<br \/>AI is part of the production process, but the final product can remain static after release<\/p><p><strong>Virtual Reality<\/strong><br \/>Digital works that provide an immersive or interactive experience by replacing the user's vision with a screen device<br \/>Can be a single or group experience<br \/>Participants are required to submit a detailed description of the VR process as experienced by the user.<\/p><h5><b style=\"color: #d30029;\">Specialisms<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Consumer targeting<\/strong><br \/>Demonstrate a unique and impactful way to reach specific demographics with precision<\/p><p><strong>Creative use of data<\/strong><br \/>Recognizing work that innovatively integrates data into creative execution<br \/>Includes data narratives, social media data, real-time data and data visualization<\/p><p><strong>Creativity on a budget<\/strong><br \/>Achieving creative results beyond expectations on a limited budget<br \/>Overall budget, cost split and description of what qualifies for the award needs to be submitted in the entry form<\/p><p><strong>Partnership &amp; Collaboration<\/strong><br \/>joint collaboration between brands, individuals, opinion leaders or organizations.<br \/>Enabling creative and disruptive strategic outcomes<\/p><h5><b style=\"color: #d30029;\"><strong>Public Service \/ Charity \/ NGO (Non-Governmental Organization)<\/strong><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<br \/><\/strong><\/b><b style=\"color: #d30029;\"><strong>Not eligible for Grand LIA<\/strong><\/b><\/h5><p><strong>Public services \/ <\/strong><strong>Charity \/ <\/strong><strong>NGO<\/strong><br \/><strong>Brand associations are not included.<\/strong>Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, MP3, URLs<\/span><\/li><li>Upload up to 3 files<\/li><li>Judges must submit a Case Study movie.<\/li><\/ul><p><strong>Series Description:<\/strong><\/p><ul><li>Each title needs to be uploaded separately<\/li><li>The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><strong>MP3 Parameters<\/strong><\/p><ul><li>Minimum bit rate: 64 kbps (mono)<\/li><li>Maximum bit rate: 196 kbps<\/li><li>File type: MP3 (stereo), compression ratio 22:1<\/li><li>File size: 3 MB maximum<\/li><\/ul><p><strong>URL Parameters<\/strong><\/p><ul><li>All URLs must remain accessible from the Entry Submission Date until the <strong>2026 <\/strong><strong>Year 12 <\/strong><strong>Month 31 <\/strong><strong>date<\/strong>.<\/li><li>The URL can be linked to a landing page that focuses on all the content required for judging. The page can contain the creative concept, the translation instructions and the entry itself.<\/li><li>If content is restricted, all necessary usernames and passwords must be provided. This information is for review purposes only and will not be disclosed in any public source.<\/li><li>Entries that cannot be viewed due to an incorrect URL, username or password will be disqualified from judging and the entry fee will not be refunded.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1598\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1598\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Gaming<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1598\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1598\"><p><strong>Category Definition:<\/strong><br \/>Recognizes the creative use of video games and gamified interactive media to create experiential content for brands on desktop, mobile, web, virtual or Web 3.0 platforms.<\/p><h5><b style=\"color: #d30029;\"><strong>Specialisms<\/strong><\/b><\/h5><p><strong>Brand Gamification<\/strong><br \/>An immersive experience centered on game mechanics may not necessarily be an indie video game;<br \/>Includes a variety of interactive activation programs that apply game mechanics to the brand experience.<\/p><p><strong>Brand Integration<\/strong><br \/>pieces that seamlessly integrate the brand into a game or virtual environment.<br \/>Reinforce brand narratives and messaging through meaningful in-game elements, experiences or cross-platform interactions.<\/p><p><strong>Brand Cooperation<\/strong><br \/>collaborative projects that connect multiple brands through games, gamified experiences or virtual worlds.<br \/>Utilize official or unofficial partnerships for co-creation or in the form of sponsorships to create shared value, relevance, and impact for relevant communities.<\/p><p><strong>Community Engagement<\/strong><br \/>works that build, nurture or activate gaming communities with a brand at their core.<br \/>Promote engagement, social connection, brand trust and reputation building through games or game-driven interactions.<\/p><p><strong>Data Driven<\/strong><br \/>using data to power the gaming experience.<br \/>Personalization and relevance through the intelligent use of user data, behavioral data or contextual data.<\/p><p><strong>Esports<\/strong><br \/>Utilizing the creative work of competitive multiplayer games, the<br \/>including esports teams, tournaments, and events centered on the viewing experience.<br \/>Engage and involve the audience through live or curated competitive play.<\/p><p><strong>Game Trailers<\/strong><br \/>Images or movie advertising works used to promote games or virtual worlds;<br \/>including various types of promotional video content used to build a sense of anticipation or stimulate interest.<br \/>For unreleased or live game experiences.<\/p><p><strong>Gaming for Good<\/strong><br \/>Use games to advocate for positive social, cultural or environmental influences;<br \/>Brands use \"play\" to generate public awareness, engagement or action on important issues.<\/p><p><strong>Game Marketing<\/strong><br \/>Creative marketing pieces used to increase awareness, appeal and engagement with a game or game product;<br \/>which can be single-execution or cross-media integrated communications.<br \/>This includes print, TV, video, online, content marketing and direct response communications.<\/p><p><strong>Use of Influencers &amp; Content Co-Creation<\/strong><br \/>Real and creative collaborations with game creators or anchors.<br \/>through co-creation of content (including user-generated content).<br \/>Leverage creators' voices, platforms and communities to amplify brand impact and drive engagement.<\/p><p><strong>Virtual Worlds<\/strong><br \/>integrating creative brand advertising into sandbox gaming experiences and real-time virtual spaces.<br \/>Realize real-time interactions and connections between target audiences within a shared virtual environment.<\/p><h5><b style=\"color: #d30029;\"><strong>craft category<\/strong><\/b><\/h5><p><strong>Audio-Visual<\/strong><br \/>superior craftsmanship in sound, music and image production.<br \/>Enhance the overall presentation of the game or game content to effectively communicate the core message of the brand, game or game product.<\/p><p><strong>Use of Innovation - Hardware Design<\/strong><br \/>innovative hardware processes in the gaming field.<br \/>Enhancing the gaming experience through physical product design.<br \/>Express the brand's personality or story in a playful, meaningful and interactive way.<\/p><p><strong>Use of Innovation - UI\/UX<\/strong><br \/>Enhancing the quality of gameplay and interaction through innovative interface and experience design.<br \/>Utilize UI\/UX to enhance brand messaging while improving clarity, usability and player engagement.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, JPEG<\/span><\/li><li>Upload up to 3 files<\/li><li>Judges must submit a Case Study movie.<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1599\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1599\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Health &amp; Wellness<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1599\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1599\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes work created for brands, organizations, or services whose goal is personal care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Such works should be able to make a clear statement to society, encouraging the public to take a more active role in looking after their own health.<\/p><p>This category also covers inspiring creative ideas and approaches to non-pharmaceutical, non-regulated products and services, with a focus on promoting more progressive and healthy lifestyles.<\/p><h5><b style=\"color: #d30029;\">Client Sector<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Animal Health<\/strong><\/p><p><strong>Corporate Communications<\/strong><br \/>Instead of focusing on a single product or service, it builds positive perceptions among consumers, employees, shareholders, and other groups by communicating corporate or brand images and social issues.<\/p><p><strong>Devices and Diagnostics<\/strong><br \/>Includes any instrument, device, or related product that can be purchased by a consumer without a physician's prescription or license.<br \/>Covers walkers, wheelchairs, nebulizers and more.<\/p><p><strong>Education and Services<\/strong><br \/>Includes educational institutions, tutoring programs and online classes.<\/p><p><strong>Engagement &amp; Education<\/strong><\/p><p><strong>Environmental Health<\/strong><\/p><p><strong>Health Centers and Insurance<\/strong><br \/>Includes clinics, hospitals, outpatient care facilities, fitness facilities, and health insurance companies with insurance programs.<\/p><p><strong>Homeopathic \/ <\/strong><strong>Natural Remedies<\/strong><br \/>Includes herbal remedies, dietary supplements, functional foods, micronutrients, Omega-3, antioxidants, probiotics and effervescent vitamin drinks.<\/p><p><strong>Product Design<\/strong><br \/>Refers to products that have been formally introduced into the market for sale.<\/p><p><strong>Prototype<\/strong><br \/>Refers to a fully functional, equal-scale production product design that may be in a small test market phase or not yet officially available for sale.<\/p><p><strong>Tech and Personal Devices<\/strong><br \/>This includes wearables, apps, and digital products such as FitBit, Apple Watch, and more.<br \/>Covers all technology products used to track and encourage healthy lifestyles.<\/p><h5><b style=\"color: #d30029;\">Specialisms<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>AI-Driven Experiences<\/strong><br \/>Recognize projects where AI continues to exist as a core component of the creative process after the work is released - the audience experience is generated, personalized, or dynamically updated through AI over time<br \/>(e.g., generative audio, personalized content, adaptive experiences).<\/p><p><strong>Created by AI<\/strong><br \/>Recognize projects that make substantial use of AI in the creation\/production phase of the work (not limited to the conceptual phase).<br \/>AI is involved in the production process, but the final product can be static after release.<\/p><p><strong>Creativity on a Budget<\/strong><br \/>Refers to a work in which a creative idea is successfully realized under limited budgetary conditions and the results clearly exceed budgetary expectations.<br \/>Entries must be submitted on the entry form with: a total budget, a breakdown of the cost split, and a statement of eligibility for the award.<\/p><p><strong>Innovation<\/strong><br \/>Possesses innovative ideas, or creative use of technology.<br \/>May not be in the form of traditional advertising.<\/p><h5><b style=\"color: #d30029;\"><strong>Public Service \/ Charity \/ NGO (Non-Governmental Organization)<\/strong><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<br \/><\/strong><\/b><b style=\"color: #d30029;\"><strong>Not eligible for Grand LIA<\/strong><\/b><\/h5><p><strong>Public services \/ <\/strong><strong>Charity \/ <\/strong><strong>NGO<\/strong><br \/>No brand associations. Must be a project initiated by a non-governmental organization, non-profit, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4, JPEG, MP3<\/span><\/li><li>Upload up to 3 files<\/li><\/ul><p><strong>Series Description:<\/strong><\/p><ul><li>Each title needs to be uploaded separately<\/li><li>The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted<\/li><\/ul><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><p><b>JPEG parameters<\/b><\/p><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li>Resolution: 300 dpi<\/li><\/ul><p><b>Color Mode<\/b><\/p><ul><li>RGB<\/li><\/ul><p><b>file size<\/b><\/p><ul><li>Maximum 6 MB<\/li><li>Vertical image: approx. 2400 \u00d7 3000 pixels<br \/>Equivalent to 203mm \u00d7 254mm or 8\" \u00d7 10<\/li><li>Horizontal image: approx. 3000 \u00d7 2400 pixels<br \/>Equivalent to 254mm \u00d7 203mm or 10 inches \u00d7 8 inches<\/li><\/ul><p><strong>MP3 Parameters<\/strong><\/p><ul><li>Minimum bit rate: 64 kbps (mono)<\/li><li>Maximum bit rate: 196 kbps<\/li><li>File type: MP3 (stereo), compression ratio 22:1<\/li><li>File size: 3 MB maximum<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-15910\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-15910\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Online Film<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15910\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-15910\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes commercial films produced primarily for online distribution through social media platforms that demonstrate a high degree of completion and excellence in creative conception, execution, and craftsmanship.<\/p><h5><b style=\"color: #d30029;\">Client Sector<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes traditional automobiles, electric vehicles, self-driving vehicles, automotive parts and services, and related items and products.<\/p><p><strong>B2B<\/strong><br \/>Recognizes works that demonstrate creative excellence in advertising and promotion of products and services for the business-to-business market.<\/p><p><strong>Beauty &amp; Well-being<\/strong><br \/>Includes cosmetics, personal care products, beauty procedures and services, and first aid products.<\/p><p><strong>Beverages<\/strong><br \/>Includes alcoholic and non-alcoholic beverages.<\/p><p><strong>Branded Entertainment &amp; Content<\/strong><br \/>Promoting a brand, product or service through an entertaining narrative goes far beyond traditional forms of marketing and creates an authentic engagement experience that is virtually indistinguishable from pure entertainment content.<\/p><p><strong>Education<\/strong><br \/>Includes educational institutions, tutoring programs and online classes.<\/p><p><strong>Entertainment:<\/strong><br \/>Includes streaming platforms, live events, museums &amp; galleries, festivals, TV, radio, theater, film &amp; music.<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designers, fashion houses, clothing, jewelry, shoes and handbags.<\/p><p><strong>Financial<\/strong><br \/>Includes financial institutions and entities, and related products and services.<\/p><p><strong>Foods<\/strong><br \/>Includes single food categories, candy and snacks.<br \/>Does not include retail or fast food chains.<\/p><p><strong>Gaming<\/strong><br \/>Works related to gaming or gaming culture either incorporate strong gamification elements in their communication or push the boundaries of the gaming and\/or virtual universe to create entertaining and connecting experiences for players and viewers.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Includes animal health.<\/p><p><strong>Retail<\/strong><br \/>Includes both online and offline business forms.<br \/>Covering fast food restaurants, gyms, brick and mortar stores and online stores.<\/p><p><strong>Sports<\/strong><br \/>Includes sporting events, sports teams and individual athletes.<\/p><p><strong>Sustainability &amp; CSRs<\/strong><br \/>Must have brand association.<br \/>Entries should demonstrate a creativity-driven mission-oriented expression that highlights the brand's ethical, social or environmental concerns.<\/p><p><strong>Tech<\/strong><br \/>Includes AI, AR, VR, cell phones, tablets, computers and games.<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms.<\/p><p><strong>Zeitgeist<\/strong><br \/>A creative work that captures the mood of a particular era or participates in shaping pop culture concepts that embody the spirit of a particular era.<\/p><h5><b style=\"color: #d30029;\">Specialisms<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>AI-Driven Experiences<\/strong><br \/>For works in film or online video where AI plays a central role in the way the narrative is presented or evolves, such as personalized versions, dynamic narratives, or generative engagement experiences.<\/p><p><strong>Best Use of Humor<\/strong><br \/>Create stories that effectively engage consumers through comedy and humor.<\/p><p><strong>Copywriting<\/strong><br \/>Recognize the creativity and quality of the copy used in the overall execution.<\/p><p><strong>Created by AI<\/strong><br \/>This applies to films where AI has made substantial contributions to the image, editing, dubbing, sound, etc. during the production process, and the film itself is the finished product.<\/p><p><strong>Creative use of data<\/strong><br \/>Recognize work that incorporates data in innovative ways for creative execution.<br \/>Includes data narratives, social media data, real-time data, and data visualization.<\/p><p><strong>Creativity on a Budget<\/strong><br \/>Work that successfully realizes a creative vision on a limited budget and results in an outcome that significantly exceeds budget expectations.<br \/>Required in the entry form: total budget, cost split breakdown, and a statement of eligibility for the award.<\/p><p><strong>Idents &amp; Trailers<\/strong><br \/>Short promotional content for use in movies, TV programs or broadcast platforms.<br \/>Includes opening credits sequence.<\/p><p><strong>Innovative Use of Online Film<\/strong><br \/>Entry must be in the form of a Case Study (CS).<\/p><p><strong>Performance \/ Casting<\/strong><br \/>Includes Animal Casting<\/p><p><strong>Tagline \/ Endline<\/strong><br \/>The brand proposition is skillfully and accurately expressed in short, powerful phrases.<br \/>As a long-term core expression of the brand, it forms an extended association with the brand name and can be adapted as the cultural context changes.<\/p><p><strong>Use of Social Media<\/strong><br \/>How brands integrate and interact with various social media platforms.<\/p><h5><b style=\"color: #d30029;\"><strong>Public Service \/ Charity \/ NGO (Non-Governmental Organization)<\/strong><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<br \/><\/strong><\/b><b style=\"color: #d30029;\"><strong>Not eligible for Grand LIA<\/strong><\/b><\/h5><p><strong>Public services \/ <\/strong><strong>Charity \/ <\/strong><strong>NGO<\/strong><br \/><strong>Brand associations are not included.<\/strong>Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4<\/span><\/li><li>Upload up to 1 file per title<\/li><\/ul><p>In the \"Innovative Use of Online Videos\" subcategory, a Case Study must be submitted.<\/p><p><strong>Series Description:<\/strong><\/p><ul><li>Each title needs to be uploaded separately<\/li><li>The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted<\/li><\/ul><p><strong>Non-Chinese works:<\/strong><br \/>Works not broadcast or published in Chinese will be accepted only if they are accompanied by a Chinese dub or Chinese subtitles.<\/p><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-15911\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-15911\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Production &amp; Post<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15911\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-15911\"><p><strong>Category Definition:<\/strong><br \/>This category is intended to recognize and honor all production values and standards of craftsmanship execution, as defined in its corresponding subcategory.<\/p><p>If the categories are related, the same entry may be entered in more than one category in this competition, with no maximum number of entries.<\/p><h5><b style=\"color: #d30029;\">AI Craft<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>AI Audio<\/strong><br \/>Use AI in a refined way for audio composition\/generation\/adaptation, including dynamic music systems.<br \/>Judging criteria include: quality, originality and fit with the creative concept.<\/p><p><strong>AI Color &amp; Finishing<\/strong><br \/>AI plays a substantial role in color grading, visual style development, restoration, or final processing decisions - the end result needs to show clear artistic judgment, not one-click filter effects.<\/p><p><strong>AI Editing \/ Versioning \/ Localization<\/strong><br \/>AI can make a substantial difference to the editing process and\/or enable high-quality, scaled versions across formats\/languages while maintaining creative intent.<\/p><p><strong>AI Performance \/ Voice \/ Character<\/strong><br \/>Use AI for character acting, facial\/voice manipulation, localized voice acting, or composite actor creation.<br \/>Judging will be based on credibility, artistic intent, and degree of responsible use.<\/p><p><strong>AI VFX \/ Compositing \/ Image Synthesis<\/strong><br \/>Use AI to generate, expand, or synthesize image content to serve the final movie or visual output.<br \/>Includes generative environments, scene extensions, and synthesized elements.<\/p><p><strong>End-to-End<\/strong><strong> AI<\/strong><br \/>Recognizes work where the majority of the core assets (visual, audio, or performance) are generated by AI and done under strong human creative direction.<br \/>Judging criteria include originality, quality of workmanship, strength of concept, and transparency of disclosure and copyright compliance.<\/p><h5><b style=\"color: #d30029;\">Craft<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>2D Animation<\/strong><br \/>Create movement for characters and objects in two dimensions (height and width only, not depth).<\/p><p><strong>CGI Animation<\/strong><br \/>Use digital technology to create movement for characters and objects in creative and remarkable ways.<br \/>Includes 3D Animation.<\/p><p><strong>Cinematography<\/strong><br \/>On the artistic expression of the film's lighting, composition and color tone.<br \/>The work should demonstrate a high degree of mastery of technology, movement language and a distinctive visual style that effectively echoes the story and\/or creative concept.<\/p><p><strong>Direction<\/strong><br \/>The director needs to be able to infuse imagination and visual vision into the creative idea or concept.<br \/>This category should cover all aspects of the craft, including casting, acting and overall visual coordination.<\/p><p><strong>Editing<\/strong><br \/>Through editing, rhythm control and film assembly, the director's vision is materialized, shaping the overall mood, tone and expression of the work.<\/p><p><strong>New Director<\/strong><br \/>Emerging directors are those who have directed no more than six films.<br \/>The director should have the ability to infuse imagination and visual vision into a creative idea or concept, and encompass the crafts of casting, acting and overall visual coordination.<\/p><p><strong>Performance \/ Casting<\/strong><br \/>Includes Animal Casting<\/p><p><strong>Production Design<\/strong><strong>)<\/strong><br \/>The construction of the overall visual concept of the work.<br \/>It covers the establishment of design styles for sets, scenery, graphics, props, lighting, camera angles and costumes.<\/p><p><strong>Stop-Frame Animation<\/strong><br \/>Create motion effects for static objects or models by shooting frame-by-frame, with tiny position adjustments between each frame.<\/p><p><strong>Virtual Reality<\/strong><br \/>Providing an immersive or interactive digital experience by replacing the human visual system with a screen device.<br \/>This can be in the form of a single person experience or a group experience.<br \/>Participants are required to submit a case study that explains the concept in detail and fully conveys the process and feelings of the user when actually experiencing VR.<\/p><p><strong>Visual Effects<\/strong><br \/>Seamless integration of visual elements from multiple sources, such as live-action elements, CGI, matte painting and live-action photography.<br \/>Emphasizes excellence in photographic-grade realism rather than relying solely on animation techniques.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4<\/span><\/li><li>Upload up to 1 file per title<\/li><\/ul><p><strong>Series Description:<\/strong><\/p><ul><li>Each title needs to be uploaded separately<\/li><li>The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted<\/li><\/ul><p><strong>Non-Chinese works:<\/strong><br \/>Works not broadcast or published in Chinese will be accepted only if they are accompanied by a Chinese dub or Chinese subtitles.<\/p><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-15912\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-15912\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">TV &amp; Cinema<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15912\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-15912\"><p><strong>Category Definition:<\/strong><br \/>This category recognizes commercial films produced primarily for broadcast and\/or theatrical release that demonstrate a high degree of completion and excellence in creative conception, execution and craftsmanship.<\/p><h5><b style=\"color: #d30029;\">Client Sector<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>Automotive &amp; Mobility<\/strong><br \/>Includes traditional automobiles, electric vehicles, self-driving vehicles, automotive parts and services, and related items and products.<\/p><p><strong>Beauty and well-being<\/strong><br \/>Includes cosmetics, personal care products, beauty procedures and services, and first aid products.<\/p><p><strong>Beverages<\/strong><br \/>Includes alcoholic and non-alcoholic beverages.<\/p><p><strong>Branded Entertainment &amp; Content<\/strong><br \/>Promoting a brand, product or service through an entertaining narrative goes far beyond traditional forms of marketing and creates an authentic engagement experience that is virtually indistinguishable from pure entertainment content.<\/p><p><strong>Education<\/strong><br \/>Includes educational institutions, tutoring programs and online classes.<\/p><p><strong>Entertainment:<\/strong><br \/>Includes streaming platforms, live events, museums &amp; galleries, festivals, TV, radio, theater, film &amp; music.<\/p><p><strong>Fashion &amp; Lifestyle<\/strong><br \/>Includes designers, fashion houses, clothing, jewelry, shoes and handbags.<\/p><p><strong>Financial<\/strong><br \/>Includes financial institutions and entities, and related products and services.<\/p><p><strong>Foods<\/strong><br \/>Includes single food categories, sweets and snacks, and cooking practices.<br \/>Does not include retail or fast food chains.<\/p><p><strong>Gaming<\/strong><br \/>Works related to gaming or gaming culture either incorporate strong gamification elements in their communication or push the boundaries of the gaming and\/or virtual universe to create entertaining and connecting experiences for players and viewers.<\/p><p><strong>Health &amp; Pharma<\/strong><br \/>Includes products and services aimed at specialized medical care, self-diagnosis, and the restoration or maintenance of health and physical and mental well-being.<br \/>Includes animal health.<\/p><p><strong>Retail<\/strong><br \/>Includes both online and offline business forms.<br \/>Covering fast food restaurants, gyms, brick and mortar stores and online stores.<\/p><p><strong>Sports<\/strong><br \/>Includes sporting events, sports teams and individual athletes.<\/p><p><strong>Sustainability &amp; CSRs<\/strong><br \/>Must have brand association.<br \/>Entries should demonstrate a creativity-driven mission-oriented expression that highlights the brand's ethical, social or environmental concerns.<\/p><p><strong>Tech<\/strong><br \/>Includes AI, AR, VR, cell phones, tablets, computers and games.<\/p><p><strong>Travel &amp; Leisure<\/strong><br \/>Includes all travel related content such as hotels, airlines and booking platforms.<\/p><p><strong>Zeitgeist<\/strong><br \/>A creative work that captures the mood of a particular era or participates in shaping pop culture concepts that embody the spirit of a particular era.<\/p><h5><b style=\"color: #d30029;\">Specialisms<br \/><\/b><b style=\"color: #d30029;\"><strong>Single and Series Sub-Categories<\/strong><\/b><\/h5><p><strong>AI-Driven Experiences<\/strong><br \/>For films in which AI plays a central role in the way the narrative is presented or evolves, such as personalized versions, dynamic narratives, or generative participatory experiences.<\/p><p><strong>Best Use of Humor<\/strong><br \/>Create stories that effectively engage consumers through comedy and humor.<\/p><p><strong>Copywriting<\/strong><br \/>Recognize the creativity and quality of the copy used in the overall execution.<\/p><p><strong>Created by AI<\/strong><br \/>This applies to films where AI has made substantial contributions to the image, editing, dubbing, sound, etc. during the production process, and the film itself is the finished product.<\/p><p><strong>Creative use of data<\/strong><br \/>Recognize work that incorporates data in innovative ways for creative execution.<br \/>Includes data narratives, social media data, real-time data, and data visualization.<\/p><p><strong>Creativity on a Budget<\/strong><br \/>Work that successfully realizes a creative vision on a limited budget and results in an outcome that significantly exceeds budget expectations.<br \/>Required in the entry form: total budget, cost split breakdown, and a statement of eligibility for the award.<\/p><p><strong>Innovative Use of TV &amp; Cinema<\/strong><br \/>Entry must be in the form of a Case Study (CS).<\/p><p><strong>Performance \/ Casting<\/strong><br \/>Includes Animal Casting<\/p><p><strong>Tagline \/ Endline<\/strong><br \/>The brand proposition is skillfully and accurately expressed in short, powerful phrases.<br \/>As a long-term core expression of the brand, it forms an extended association with the brand name and can be adapted as the cultural context changes.<\/p><p><strong>Use of Social Media<\/strong><br \/>How brands integrate and interact with various social media platforms.<\/p><h5><b style=\"color: #d30029;\"><strong>Public Service \/ Charity \/ NGO (Public Service \/ Charity \/ NGO) Individual Works and Series Subcategories<br \/>Not eligible for Grand LIA<\/strong><\/b><\/h5><p><strong>Public services \/ <\/strong><strong>Charity \/ <\/strong><strong>NGO<\/strong><br \/><strong>Brand associations are not included.<\/strong>Must be a project initiated by a non-governmental organization, non-profit institution, charitable organization or government agency.<\/p><h5><b style=\"color: #d30029;\">Technical Parameters<\/b><\/h5><ul><li><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">Accepted media types - MOV, MP4<\/span><\/li><li>Upload up to 1 file per title<\/li><\/ul><p>In the sub-category \"Innovative Use of Television and Theater\", a Case Study must be submitted.<\/p><p><strong>Series Description:<\/strong><\/p><ul><li>Each title needs to be uploaded separately<\/li><li>The same media file may not be uploaded repeatedly in the same entry, duplicate files will be deleted<\/li><\/ul><p><strong>Non-Chinese works:<\/strong><br \/>Works not broadcast or published in Chinese will be accepted only if they are accompanied by a Chinese dub or Chinese subtitles.<\/p><p><b>MOV\/MP4 <\/b><b>Video parameters<\/b><\/p><ul><li><strong>No slates, clocks or bars are allowed in the video.<br \/>Entries containing the name of the entrant or the brand identity of the participating company will not be accepted.<\/strong><\/li><\/ul><p><b><b>Resolution requirements<\/b><\/b><\/p><ul><li class=\"translation-block\">Standard Definition Source Material minimum: 720 x 480<\/li><li class=\"translation-block\">High Definition Source Material: 1920 x 1080<\/li><\/ul><p><b>Frame Rate<\/b><\/p><ul><li>Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)<\/li><\/ul><p><b><b>Codec<\/b><\/b><\/p><ul><li class=\"translation-block\">H264 or Mpeg4, Best Quality<\/li><\/ul><p><b><b>Data Rate<\/b><\/b><\/p><ul><li class=\"translation-block\">Minimum 5,000kbps<\/li><li class=\"translation-block\">Maximum 10,000kbps<\/li><\/ul><p><b>Sound<\/b><\/p><ul><li class=\"translation-block\">AAC<\/li><li class=\"translation-block\">48KHz<\/li><\/ul><p><b><b>File size<\/b><\/b><\/p><ul><li class=\"translation-block\">1 GB maximum<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779cb33 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"779cb33\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/entry.liachinese.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enter Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Competition Registration Awards Categories Click a category to learn more Environment and Live Activation Category Definition: Brands engage in experiential design, live activations, and immersive 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