{"id":177,"date":"2022-04-07T17:05:07","date_gmt":"2022-04-07T09:05:07","guid":{"rendered":"https:\/\/tripple.sg\/liachina\/lia\/?page_id=177"},"modified":"2026-02-27T09:42:58","modified_gmt":"2026-02-27T01:42:58","slug":"presidents-statement","status":"publish","type":"page","link":"https:\/\/liachinese.com\/en\/presidents-statement\/","title":{"rendered":"LIA Global President"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"177\" class=\"elementor elementor-177\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5ee69c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5ee69c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c9347e\" data-id=\"6c9347e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c989108 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c989108\" data-element_type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ae73d1\" data-id=\"2ae73d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34daf1a elementor-widget elementor-widget-heading\" data-id=\"34daf1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About LIA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df5e00 elementor-nav-menu--dropdown-none page-menu elementor-widget elementor-widget-nav-menu\" data-id=\"1df5e00\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-1df5e00\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2165\"><a href=\"https:\/\/liachinese.com\/en\/lia-chinese-creativity-show\/\" class=\"elementor-item\">LIA Chinese Creativity Show<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2166\"><a href=\"https:\/\/liachinese.com\/en\/presidents-statement\/\" class=\"elementor-item\">LIA Global President<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2167\"><a href=\"https:\/\/liachinese.com\/en\/chinese-creativity-team\/\" class=\"elementor-item\">Chinese Creativity Partner<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2168\"><a href=\"https:\/\/liachinese.com\/en\/history-mission\/\" class=\"elementor-item\">History &amp; Mission<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-1df5e00\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2165\"><a href=\"https:\/\/liachinese.com\/en\/lia-chinese-creativity-show\/\" class=\"elementor-item\" tabindex=\"-1\">LIA Chinese Creativity Show<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2166\"><a href=\"https:\/\/liachinese.com\/en\/presidents-statement\/\" class=\"elementor-item\" tabindex=\"-1\">LIA Global President<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2167\"><a href=\"https:\/\/liachinese.com\/en\/chinese-creativity-team\/\" class=\"elementor-item\" tabindex=\"-1\">Chinese Creativity Partner<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2168\"><a href=\"https:\/\/liachinese.com\/en\/history-mission\/\" class=\"elementor-item\" tabindex=\"-1\">History &amp; Mission<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a196791\" data-id=\"a196791\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8082547 elementor-widget elementor-widget-heading\" data-id=\"8082547\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LIA Global President<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d368b elementor-widget elementor-widget-image\" data-id=\"79d368b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb.jpg\" class=\"attachment-full size-full wp-image-3083\" alt=\"\" srcset=\"https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb.jpg 1280w, https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb-200x300.jpg 200w, https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb-683x1024.jpg 683w, https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb-768x1152.jpg 768w, https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb-1024x1536.jpg 1024w, https:\/\/liachinese.com\/lia\/assets\/2026\/02\/21dc6f01e0a20c3acec0259dd2ee48fb-8x12.jpg 8w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147dd3e elementor-widget elementor-widget-heading\" data-id=\"147dd3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Barbara Levy: Founder of LIA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfb74c elementor-widget elementor-widget-text-editor\" data-id=\"9cfb74c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Barbara Levy is maverick. She challenged the status quo when women were still lamenting  the glass ceiling.<\/p><p>It began in 1986, the same year The Guardian newspaper ran one of the most influential ads in UK history. Their \u201cPoints of View\u201d TVC was a dramatic reminder to see things from  different angles. It was also the year that Barbara Levy, left her job at the CLIO Awards, left New York and crossed the Atlantic to start London International Awards.<\/p><p>Like the commercial \u201cPoints of View\u201d, there were different perspectives to her move.  Many thought it was a reckless venture. To Barbara, it was the beginning of a world of opportunity \u2013 to take on the challenge and become the first woman to start an international awards show. After all, as the Chinese adage goes, \u201cYou can\u2019t catch a cub without entering the tiger\u2019s den.\u201d Barbara\u2019s determination, resilience and indomitable spirit has made London International Awards (LIA) what it is today \u2013  one of five top international awards in the world to be part of the WARC Creative 100, the globally recognized benchmark for creative excellence.<\/p>\n<p>Barbara Levy is a mastermind. LIA is the first awards show to demystify judging. Before the inception of Creative LIAisons in 2012, no judging room was open to observers. Barbara. a firm believer that \u201cjade requires polishing to turn into a gem\u201d, threw the judging room doors open and allowed young creatives to sit in, observe and, most importantly, learn from being in those rooms.<\/p><p>That\u2019s why she created Creative LIAisons  - a fully-funded creative coaching academy to nurture talent between the ages of 21-30 through sitting in judging rooms, curated master classes, seminars and workshops; through meeting and connecting with their peers and with top creative people in the industry from all over the world. All done during judging in Las Vegas. At no cost to attendees or their employers.<\/p>\n<p>The Program was expanded in 2021 to include the LIAisons Virtual Global Coaching Program. This was designed to give each participant the once-in-a-lifetime opportunity for world-class mentorship and coaching with three different top creative industry leaders.<\/p>\n<p>Barbara Levy is a mover and shaker. She loves nothing more than pushing the creative bar higher. She believes that the best creativity in the world needs to have a platform to showcase excellence in order to inspire others, which inadvertently helps creative communities flourish.<\/p><p>In 2017, to honor, celebrate and award work from the Chinese creative community, LIA Chinese Creativity was born. This is the only show where all work must be conceived, written and released in Chinese, This levels the playing ground for all Chinese work.  It is a show for the Chinese, in Chinese and judged by Chinese-speaking judges. It stands tall with other global awards show and the winners are included in the Campaign Brief Asia rankings.<\/p>\n<p>Barbara Levy never rests on her laurels. She is never complacent. She is never one to be fettered by constraints, real or perceived. To her, it doesn\u2019t matter if you move one foot or five feet, as long as you keep moving forward.<\/p>\n<p><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">From Barbara\u2019s point of view,<\/span><span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; background-color: var(--theme-palette-color-8); color: var(--theme-text-color); letter-spacing: var(--theme-letter-spacing); text-transform: var(--theme-text-transform);\">\u201cit is your reaction to adversity, not the adversity itself, that determines how your life story will develop.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About the London International Awards Barbara Levy, President of the London International Awards: Founder of the LIA Barbara Levy is a special [...<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/pages\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":45,"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/pages\/177\/revisions"}],"predecessor-version":[{"id":3086,"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/pages\/177\/revisions\/3086"}],"wp:attachment":[{"href":"https:\/\/liachinese.com\/en\/wp-json\/wp\/v2\/media?parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}